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Welcome to episode #599 of Six Pixels Of Separation - The Mirum Podcast.
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #599 - Host: Mitch Joel. There is a real struggle in business today. Regardless of how far brands have travelled, when it comes to advertising, social media and content marketing, the vast majority of businesses today struggle with how to tell a great brand story. I've had the pleasure of knowing Mark Evans for a long while. We go all the way back to the early days of blogging (2003-ish). Back then, Mark held one of the most coveted roles in publishing, as the tech journalist for one of the largest national newspapers. As blogging took hold and social media transformed the media landscape, Mark did not just lie back and go quietly into the night. On the contrary, he embraced this new media. Now, he works as a consultant helping businesses to tell a better brand story. He's the author of Storytelling for Startups (which is going to be updated and renamed in 2018), and is an advisor to many other companies. Along with being an avid hockey and tennis player, he still writes... and even has one of Canada's leading newsletters on marketing. Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #599 - Host: Mitch Joel.
Tags: advertising advertising agency advertising podcast blog blogger blogging brand brand story business business blog business book business conversation business podcast content marketing digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption innovation j walter thompson journalism journalist jwt leadership book leadership podcast management podcast mark evans marketing marketing agency marketing blog marketing newsletter marketing podcast media media landscape mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel new media newspaper non fiction book podcast publishing six pixels of separation social media startup storytelling for startups tech journalist technology journalist wpp
Welcome to episode #598 of Six Pixels Of Separation - The Mirum Podcast.
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #598 - Host: Mitch Joel. Sometimes you come across an individual (and a book) and it just mystifies you. How is it possible that you had not heard of this person's work before? That was my reaction when I was introduced to the work of David C. Baker. His book, The Business of Expertise is simply brilliant. In a world where self-proclaimed Gurus and Thought Leaders are everywhere (and including these titles on LinkedIn), the work of David could not have come at a better time. Just who is an expert? And, if you truly are an expert, how do you turn it into a true business and revenue opportunity (without looking like a jerk)? David has done the real work. He has worked with 750+ firms and in-house departments on helping individuals to figure out the true value of their expertise. If that were not enough, he's also the author of Managing (Right) for the First Time and Financial Management of a Marketing Firm. Not just one to work on marketing, David also teaches racing to expert motorcycle racers and flies 25 different types of airplanes and helicopters (no joke!). Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #598 - Host: Mitch Joel.
Tags: advertising advertising agency advertising podcast brand business blog business book business conversation business podcast david c baker digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption financial management of a marketing firm innovation j walter thompson jwt leadership book leadership podcast LinkedIn management podcast managing right for the first time marketing marketing agency marketing blog marketing industry marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast six pixels of separation the business of expertise thought leader thought leadership wpp
Welcome to episode #597 of Six Pixels Of Separation - The Mirum Podcast.
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #597 - Host: Mitch Joel. Have you read the book, The Fred Factor? It's one of those massive business book must-haves (like Who Moved My Cheese? And The Tipping Point). It has sold close to two million copies. The author is Mark Sanborn. I've been a fan of his work for a long time, but never had the chance to have a conversation with him (until now). He's written a ton of bestsellers since then (You Don't Need A Title To Be A Leader, Encore Effect, Fred 2.0 and many more). Most recently, this top-rated speaker and consultant published his latest, The Potential Principle. It's an amazing read and an important topic. What is your true potential? Do you know? Are you truly working it? How is that working out for you? In this episode, Mark discusses the power of our potential and why we should not squander it. Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #597 - Host: Mitch Joel.
Tags: advertising advertising agency advertising podcast brand business blog business book business conversation business podcast digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption encore effect fred 20 innovation j walter thompson jwt keynote speaker leadership book leadership podcast management podcast mark sanborn marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel non fiction book podcast public speaker six pixels of separation speaker the fred factor the potential principle the tipping point who moved my cheese wpp you dont need a title to be a leader
Welcome to episode #596 of Six Pixels Of Separation - The Mirum Podcast.
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #596 - Host: Mitch Joel. Back in early 2002, when I first got started in this agency business, I was networking as much as possible. One of the first major local executives that I met was Minter Dial. A man with an international reputation who was senior leadership at L'Oreal. We became friends, but Minter moved on. I believe that Minter and I bonded so well, because we were both interested in very divergent cultural spaces, while developing very corporate lives at the same time. To give you some context, Minter Dial is an American, with French citizenship, born in Belgium, educated in England, living in France and married with two children. He is the author and producer of the award-winning documentary film and book, The Last Ring Home. A personal and moving story that traces the lives of his grandfather and grandmother through WWII. The film, which has won multiple awards, including Best Foreign Film, Best Documentary and Best Screenplay, was shown on PBS in May of this year. On the professional front - after a 16-year international career with the L'Oréal Group -- including nine assignments in France, UK, USA and Canada -- Minter launched The Myndset Company, a boutique agency providing business speaking and consultancy on leadership, branding and digital strategy. Most recently, Minter co-authored (with Caleb Storkey), Futureproof - How to get your business ready for the next disruption. The book explores the three core mindsets and twelve disruptive technologies that brands must have to grow and succeed... and to get ready for the next disruption. Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #596 - Host: Mitch Joel.
Tags: advertising advertising agency advertising podcast brand branding business blog business podcast business speaking caleb storkey culture digital marketing digital marketing agency digital marketing blog digital marketing podcast digital strategy disruption disruptive technology documentary future proof futureproof innovation j walter thompson jwt leadership leadership podcast loreal management podcast marketing marketing agency marketing blog marketing podcast minter dial mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel pbs podcast six pixels of separation speaking technology the last ring home the myndset company wpp
Welcome to episode #595 of Six Pixels Of Separation - The Mirum Podcast.
Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #595 - Host: Mitch Joel. The number one question that people ask me is: how did you become a professional speaker? I don't believe that my story is replicable. Not because I am special (I am not). I just had many lucky breaks happen together in a short period of time. Here's one thing that I have learned over the years: the best speakers do not just get up on stage and deliver. They are not individuals with birth-given skills. The ability to communicate to an audience (and, that's anyone from the boardroom to the convention centre) is a learnable skill. Grant Baldwin does this for a living. A former Bible college youth pastor, Grant now helps people become speakers... and become better speakers. His company, The Speaker Lab, has a whole mess of tools, podcasts, workshops, training and more (including his free speaker workshop and free speaker fee calculator). In this episode, we break it down for anyone and everyone who wants to deliver in front of an audience. And, whether you eagerly want to get up on stage or are dreading it, the skillset of public speaking is critical to your success (and your brand's). Enjoy the conversation...
Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #595 - Host: Mitch Joel.
Tags: advertising advertising agency advertising podcast audience brand business blog business podcast communication digital marketing digital marketing agency digital marketing blog digital marketing podcast disruption grant baldwin innovation j walter thompson jwt leadership podcast management podcast marketing marketing agency marketing blog marketing podcast mirum mirum agency mirum agency blog mirum blog mirum canada mirum in canada mitch joel mitchjoel podcast presentation professional speaker public speaking six pixels of separation speaker speaker fee speaker training speaking speaking podcast the speaker lab the speaker lab podcast wpp
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