For The Long Run: Exploring the Why Behind Running

This Athlete’s on a Mission to Simplify Endurance Nutrition: Laura Jorgensen of Fuel Goods

Listen Later

Laura Jorgensen took a "short" break from her finance job that turned into a seven-year pro cycling career, earning over 50 podiums and a spot on the U.S. National Team.


Along the way, she and her teammate-turned-cofounder Courteney Lowe built The RunnerBox and The RiderBox into top-ranked subscription boxes.


In 2024, tired of the sports nutrition industry’s tendency to be overwhelming, uninviting, and, well, stale, Laura and Courteney launched Fuel Goods—an e-commerce marketplace making sports nutrition simple, accessible, and fun.


Listen to hear about:

  • Why Laura’s college basketball career ended prematurely and how she transitioned to running
  • How the challenges of being a female endurance athlete led to her entrepreneurial journey
  • The origin story of the Fuel Goods RunnerBox
  • Behind the scenes of the FTLR Fuel Goods boxes curated by Jon
  • Balancing personal growth with the desire to achieve


    • Stay connected:

    • Fuel Goods on Instagram: instagram.com/fuel_goods
    • Fuel Goods on TikTok: tiktok.com/@fuel_goods 
    • For The Long Run Podcast on Instagram: instagram.com/forthelrpod
    • Jon Levitt on Instagram: instagram.com/jwlevitt
    • Join the For The Long Run email community: for-the-long-run.beehiiv.com


      • This episode is supported by:

      • PUMA: Get 20% off any PUMA run or train products from shoes to apparel with code FTLR20 at www.puma.com.
      • Fuel Goods: Get all of your endurance sports nutrition goodies from one place and support an Asheville-based local business. You may even get a free FTLR hat in your custom box!  Use code FTLR10: https://fuelgoods.com/pages/forthelongrun 
      • Go Brewing: Grab a few six-packs of the award-winning non-alcoholic beer using code FTLR and get 15% off and free shipping on all orders above $40. My favorites are the sours. Find them at gobrewing.com.


        • ...more
        View all episodesView all episodes
        Download on the App Store
        For The Long Run: Exploring the Why Behind RunningBy Jonathan Levitt
        • 4.7
        • 4.7
        • 4.7
        • 4.7
        • 4.7

        4.7

        419 ratings

        More shows like For The Long Run: Exploring the Why Behind Running

        View all
        I'll Have Another with Lindsey Hein Podcast by SandyBoy Productions

        I'll Have Another with Lindsey Hein Podcast

        2,052 Listeners

        The Strength Running Podcast by Jason Fitzgerald

        The Strength Running Podcast

        1,344 Listeners

        The CITIUS MAG Podcast | A Running + Track and Field Show by CITIUS MAG

        The CITIUS MAG Podcast | A Running + Track and Field Show

        1,833 Listeners

        The Rambling Runner Podcast by Matt Chittim

        The Rambling Runner Podcast

        500 Listeners

        The Freetrail Podcast with Dylan Bowman by Dylan Bowman

        The Freetrail Podcast with Dylan Bowman

        778 Listeners

        Some Work, All Play by David Roche and Megan Roche

        Some Work, All Play

        1,840 Listeners

        The Drop by Believe in the Run

        The Drop

        376 Listeners

        The Running Explained Podcast by Running Explained

        The Running Explained Podcast

        453 Listeners

        Fuel for the Sole by Fuel for the Sole

        Fuel for the Sole

        17 Listeners

        Singletrack by Finn Melanson

        Singletrack

        938 Listeners

        Trail Society by FREETRAIL

        Trail Society

        289 Listeners

        Nobody Asked Us with Des & Kara by Des Linden and Kara Goucher

        Nobody Asked Us with Des & Kara

        1,757 Listeners

        Crack A Brew With AJW by Andy Jones-Wilkins

        Crack A Brew With AJW

        165 Listeners

        Relay by Relay

        Relay

        125 Listeners

        The Trail Network Podcast by The Trail Network Podcast

        The Trail Network Podcast

        88 Listeners