For The Long Run: Exploring the Why Behind Running

This Athlete’s on a Mission to Simplify Endurance Nutrition: Laura Jorgensen of Fuel Goods

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Laura Jorgensen took a "short" break from her finance job that turned into a seven-year pro cycling career, earning over 50 podiums and a spot on the U.S. National Team.


Along the way, she and her teammate-turned-cofounder Courteney Lowe built The RunnerBox and The RiderBox into top-ranked subscription boxes.


In 2024, tired of the sports nutrition industry’s tendency to be overwhelming, uninviting, and, well, stale, Laura and Courteney launched Fuel Goods—an e-commerce marketplace making sports nutrition simple, accessible, and fun.


Listen to hear about:

  • Why Laura’s college basketball career ended prematurely and how she transitioned to running
  • How the challenges of being a female endurance athlete led to her entrepreneurial journey
  • The origin story of the Fuel Goods RunnerBox
  • Behind the scenes of the FTLR Fuel Goods boxes curated by Jon
  • Balancing personal growth with the desire to achieve


    • Stay connected:

    • Fuel Goods on Instagram: instagram.com/fuel_goods
    • Fuel Goods on TikTok: tiktok.com/@fuel_goods 
    • For The Long Run Podcast on Instagram: instagram.com/forthelrpod
    • Jon Levitt on Instagram: instagram.com/jwlevitt
    • Join the For The Long Run email community: for-the-long-run.beehiiv.com


      • This episode is supported by:

      • PUMA: Get 20% off any PUMA run or train products from shoes to apparel with code FTLR20 at www.puma.com.
      • Fuel Goods: Get all of your endurance sports nutrition goodies from one place and support an Asheville-based local business. You may even get a free FTLR hat in your custom box!  Use code FTLR10: https://fuelgoods.com/pages/forthelongrun 
      • Go Brewing: Grab a few six-packs of the award-winning non-alcoholic beer using code FTLR and get 15% off and free shipping on all orders above $40. My favorites are the sours. Find them at gobrewing.com.


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        For The Long Run: Exploring the Why Behind RunningBy Jonathan Levitt
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