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In this episode of Mini Mentoring, Melissa Dorman and I talk about tweaking the finer points of the SImple Sales System… specifically the pros and cons of adding more collections and the concept of sending a proofing gallery.
Show notes: thiscantbethathard.com/podcast/075
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On January 7th, 2020, I officially launched the Simple Sales Blueprint for the very first time. I was brand new to online teaching, and having invested hundreds of hours and thousands of dollars to get to that point, there was a lot riding on what came next. In celebration of the one year anniversary of that big day in my career, I’m sharing a few of the lessons I’ve learned about new ventures and how to approach them, along with a few of the success stories that my students were kind enough to record for you.
Show notes: thiscantbethathard.com/podcast/074
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In this episode of Mini Mentoring, Anouk Briere-Godbout and I talk about the mindset and strategies necessary to get some marketing traction when you’re brand new (never mind trying to do so in the midst of a pandemic).
Show notes: thiscantbethathard.com/podcast/073
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One of the perennial issues on almost any photographer’s to-do list is branding… whether you’re updating your website, fine-tuning your messaging, up-leveling your social media, or overhauling your visual branding (logo, etc.), all roads lead to your BRAND. On today’s podcast, photographer and branding expert Erica Benson talks us through her process and gives you actionable tips to help your brand stand out in the crowd.
Show notes: thiscantbethathard.com/podcast/072
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Happy 2021, everyone! Before we get back to our regularly scheduled Mini Mentoring episodes, I wanted to take a few minutes to reflect on what 2020 has meant and what I believe 2021 can bring in our businesses and our lives.
Show notes: https://www.thiscantbethathard.com/podcast/071
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On this, the last installation of the holiday special episodes for 2020, I’m sharing my guest appearance on We Are Photographers, the Creative Live podcast hosted by Kenna Klosterman.
I’m a long-time fan of Creative Live and of Kenna, and her podcast is one of my favorites - the guests she chooses and the stories she explores are always so inspiring. Kenna and I go way back (see the video below for evidence), and perhaps because of that, I particularly loved this conversation. I hope it inspires you to think big and aim high in 2021!
Show notes: thiscantbethathard.com/podcast/070
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This past summer, I released a series of episodes about business alignment. Ensuring that all the parts of your business are aligned is an ongoing and ever-so-important task, so I thought I’d package up the first two episodes for you to listen to back to back, and re-post the freebie I created to go along with them.
Show notes: thiscantbethathard.com/podcast/069
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Today I’m sharing the replay of an interview I did with Vicki Knights and Eddie Judd over on their fantastic podcast Shoot, Edit, Chat, Repeat where we talked about how to respond to inquiries, why it's so important to educate your clients before they book (and the best way to do that), how to get a client to make a spending decision, and how collections are an important part of the sales process.
Show notes: thiscantbethathard.com/podcast/068
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During the month of December, I’m taking a break from creating new content for the podcast, and instead sharing some stuff I think you’ll enjoy from the past year.
Show notes: thiscantbethathard.com/podcast/067
Resources:
During the month of December, I’m taking a break from creating new content for the podcast, and instead sharing some stuff I think you’ll enjoy from the past year. Today I’m sharing a conversation I had with Carolina Guzik on her podcast The Tog Republic.
Show notes: thiscantbethathard.com/podcast/066
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