An entrepreneur twice over, Laurie Burg has seen her sales skyrocket from $15M pre-pandemic, to $20M today.

We sit down and talk with Laurie about why she made the decision to have her Disney-only agency broaden its focus beyond the World of Walt.

Not only that, we discuss how she has managed to make the complex Disney bookings with low commissions profitable. (gasp!) The past ten years, she’s managed to iron out all the wrinkles and systemized the Disney booking process for both agents and clients, cutting down friction and optimizing conversions through thoughtful tweaks, such as different quote forms based on where clients are in the customer journey.

Laurie also shares some tips on how she build community in her team of advisors. During the pandemic she realized the importance of motivating her team and keeping spirits up, which resulted in the creation of a recognition program.

Whether you’re a Disney booking agency, a person looking for small changes you can add to your website to increase our sales, or someone looking at how to build a remote team, we’ve got a little something for all of you.

****** Transcript + Show Notes: https://har.news/tac22