In today's episode, Camille and Phillip explore how businesses can effectively navigate the complex world of digital marketing and how to take risks to stand out. When Businesses are making marketing decisions, they are faced with a myriad of challenges: following the trends, deciding whether to stick with what worked in the past or boldly go where no one has gone before, and balancing the risks of failure and growth. Fear is the mind-killer, and the fear of taking risks is holding companies back. Learn how to make informed decisions and to best captain your ship to avoid the field of distractions and the naysayers that want you to blend in. It can be challenging to stay focused on your goals and thought process. However, by developing the necessary skill sets and creating a strategic plan, you can improve your decision-making abilities and increase your chances of success. Let's explore this process in more detail to gain valuable insights.