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This Secret Fear Is Keeping Contractors Broke and Invisible
Steroids, bodybuilding, hurricanes, roofing videos—what do they all have in common? My guest for today… Most contractors hate the camera. They’ll spend all day on a roof in 100-degree heat, but ask them to hit record on their iPhone and suddenly they “don’t have time.” Patrick Carr saw the gap, built Blue Collar Media Group, and now he’s making contractors the authority in their market—whether they like it or not.
Here’s the kicker: he’s not selling them cookie-cutter marketing fluff. He’s flying out teams, scripting, filming, editing—the whole nine yards. Why? Because contractors deserve to look like pros, not amateurs with an iPhone in bad lighting.
Patrick and I dug into:
-His wild backstory as a bodybuilder, steroid battles, and the discipline it taught him.
-Why most contractors won’t post videos (spoiler: it’s not about time or money—it’s fear of judgment).
-The hurricane documentary that put his company on the map and landed on Fox News.
-Why “roofing content” is boring (and what actually grabs attention online).
-The brutal reality of private equity in roofing and why the honeymoon phase never lasts.
-How many videos a contractor under $5M should really be posting each week.
-Patrick pulls no punches about the future of roofing, the lies contractors tell themselves, and why the guy down the street shouldn’t be stealing food off your family’s table just because you’re too scared to post a video.
Follow my guest at:
-Instagram: https://www.instagram.com/patrick_r_carr/
-YouTube: https://www.youtube.com/@ThePatrickCarr
-Facebook: https://www.facebook.com/p/Blue-Collar-Media-Group-LLC-
-Webpage: https://bluecollarmediagroup.com/
-TikTok: https://www.tiktok.com/@patrick_r_carr
Follow me on all Social Media: @LanceBachmann
Exit Rich: Home Service Secrets with Lance Bachmann
Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:
https://roofconference.com/
December 3-5, 2025
JW Marriott - Marco Island, FL
Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/
Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/
Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/
Follow us: https://beacons.ai/lance_bachmann
YouTube: https://www.youtube.com/@lancebachmann
IG: lancebachmann
Facebook: LanceBachmannOfficial
X: @lancebachmann
TikTok: @lancebachmann
Podcast
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a
Leave us a review!
Website: https://lbachmanncapital.com/
LFG
#roofing #business #entrepreneurship
View all episodes
By LB Capital, LLC
4.9
139139 ratings
Steroids, bodybuilding, hurricanes, roofing videos—what do they all have in common? My guest for today… Most contractors hate the camera. They’ll spend all day on a roof in 100-degree heat, but ask them to hit record on their iPhone and suddenly they “don’t have time.” Patrick Carr saw the gap, built Blue Collar Media Group, and now he’s making contractors the authority in their market—whether they like it or not.
Here’s the kicker: he’s not selling them cookie-cutter marketing fluff. He’s flying out teams, scripting, filming, editing—the whole nine yards. Why? Because contractors deserve to look like pros, not amateurs with an iPhone in bad lighting.
Patrick and I dug into:
-His wild backstory as a bodybuilder, steroid battles, and the discipline it taught him.
-Why most contractors won’t post videos (spoiler: it’s not about time or money—it’s fear of judgment).
-The hurricane documentary that put his company on the map and landed on Fox News.
-Why “roofing content” is boring (and what actually grabs attention online).
-The brutal reality of private equity in roofing and why the honeymoon phase never lasts.
-How many videos a contractor under $5M should really be posting each week.
-Patrick pulls no punches about the future of roofing, the lies contractors tell themselves, and why the guy down the street shouldn’t be stealing food off your family’s table just because you’re too scared to post a video.
Follow my guest at:
-Instagram: https://www.instagram.com/patrick_r_carr/
-YouTube: https://www.youtube.com/@ThePatrickCarr
-Facebook: https://www.facebook.com/p/Blue-Collar-Media-Group-LLC-
-Webpage: https://bluecollarmediagroup.com/
-TikTok: https://www.tiktok.com/@patrick_r_carr
Follow me on all Social Media: @LanceBachmann
Exit Rich: Home Service Secrets with Lance Bachmann
Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:
https://roofconference.com/
December 3-5, 2025
JW Marriott - Marco Island, FL
Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/
Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/
Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/
Follow us: https://beacons.ai/lance_bachmann
YouTube: https://www.youtube.com/@lancebachmann
IG: lancebachmann
Facebook: LanceBachmannOfficial
X: @lancebachmann
TikTok: @lancebachmann
Podcast
Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846
Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a
Leave us a review!
Website: https://lbachmanncapital.com/
LFG
#roofing #business #entrepreneurship
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