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I've put together a complete upsell page template for you, including AI prompts for writing each section. You can grab it free at datadrivenmarketing.co.uk/upsell

I've got to share this story with you because it's honestly one of the craziest results we've ever achieved. My team and I helped someone make $200,000 in 12 months using a single funnel hack - and here's the thing: I've never met her, never talked to her, never even exchanged an email with her. Nobody on my team has either.

In this episode, I sit down with Boris Mez, one of our funnel experts at Data Driven Marketing, to break down exactly how this works. Boris has 8 years in sales and marketing and has scaled multiple seven and eight-figure course businesses. The guy knows his stuff.

Here's what we cover:

• Why most course creators will never scale (and it's not what you think)
• The brutal difference between a 7% and 20% converting upsell
• How to structure the perfect upsell page with our 13-element framework
• Why "slap it and pray" upsells are killing your revenue
• The exact offer types that actually convert (most people get this completely wrong)

Boris walks through a recent client case where we took their upsell conversion rate from 7.8% to 20.1% - that's nearly a 3X improvement. He reveals our four-step system: Acknowledge, Reassure, Redirect, Offer, and explains why 80% of your results come from getting the offer right.

Look, if you're selling courses - whether it's a $27 ebook or a $2,000 program - you need upsells. It's probably the only way you're going to scale. Every single business needs this.