Is TikTok Shop still worth it in 2024? Or is the ban just smoke and mirrors? In this episode of Lunch With Norm, Michelle Barnum Smith breaks down everything sellers need to know about growing on TikTok—from setting up your shop the right way to generating hundreds of videos without being the face of your brand.

➡️ Ready to grow your brand and sell more? Check out all the tools and resources we recommend at: https://www.lunchwithnorm.com/

This episode is a must-watch for any Amazon or DTC brand looking to tap into TikTok Shop’s explosive growth. Michelle covers the exact strategies that are working right now, including how to get your account approved, how to seed products to creators, and why content—not followers—is the key to scale. She also explains why most sellers fail in their first 90 days and how to avoid being one of them. Whether you’re just getting started or ready to go all in on TikTok, Michelle lays out the playbook.

🔍 What You'll Learn:

- Why most brands are still ignoring TikTok Shop (and losing money)

- How to scale content without being on camera

- What the TikTok ban actually means (and why the platform’s still growing)

- Real-world onboarding and setup advice that saves time and headaches

Timestamps

00:00 Introduction to TikTok's Content Strategy

00:24 The Rise and Risks of TikTok Shop

02:20 Challenges Big Brands Face on TikTok

03:12 The Authenticity Factor

05:16 Opportunities for Small and Medium Businesses

08:52 Getting Started on TikTok

21:12 TikTok Shop vs. TikTok

22:48 Tips for Business Registration

26:38 Canadian Companies and TikTok Shop

28:45 TikTok Ban and Its Impact

34:51 Strategies for TikTok Shop Success

38:02 Content Creation for TikTok Shop

42:03 Conclusion and Final Thoughts

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