If your gym’s offer menu looks like a Cheesecake Factory menu… you’ve got a problem. Too many options might feel helpful — but they often confuse your clients and stall your sales.

In fact, the most profitable gyms don’t offer more — they offer less. And it’s not by accident. They’ve found that a simpler, more focused approach makes it easier for clients to say yes — and easier for the business to deliver consistently.

In this episode, Tim and Randy break down the three essential offers every fitness business should have — and why most owners are drowning in complexity they don’t need.

These three offers, when structured the right way, create a seamless sales journey, keep members longer, and eliminate the need for second consultations or desperate discounting.

They also explain how simplifying your services leads to better conversions, smoother operations, and stronger client retention.

You’ll learn:

• Why “the middle offer” closes more clients than any other
• How to structure a trial that converts without giving away training
• A simple upsell framework that boosted one gym’s revenue by 80% — without adding a single new lead

Tune in!

Key Takeaways: 

• Intro (00:00)
• The core offer should be your revenue driver (01:11)
• Use a 14-day risk-free guarantee to close sales (02:54)
• Avoid creating custom deals for one-off clients (06:10)
• Keep trial experience congruent with full membership (08:29)
• Simplicity in service offerings helps scale (11:35)
• 80% of upsold trial clients upgrade permanently (16:13)

Additional Resources:

- Schedule your SpringBoard call  

- Stop the summer slump before it starts - slash membership freezes by 50%   

- A tool for deciding on new gym services – 5-Question Matrix 

- Get 30 days of Semi Private Pro on us! 

- Apply to join the Iron Circle 

- Get your early bird ticket for the 2025 Growth Summit in Nashville 

- Get access to the 2024 Growth Summit recordings

- Tim's new book - Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group

- SOP in a Day Workshop 

- Switch to Semi Private course 

- Business Accelerator Program    

---

If you haven't already, please rate and review the podcast on Apple Podcasts!