In this episode of Lunch with Norm, we sit down with Jared Mortensen, the founder and CEO of Real Man Apparel, who went from aerospace exec to eCommerce powerhouse, building a men’s underwear brand that’s already hit $6 million+ in annual sales.

The secret?

TikTok Live.

We explore how Jared turned a cash-flow crisis into viral success with authentic livestreaming, community-building, and algorithm mastery. You'll hear the raw truth behind his startup journey, how he manages fulfillment from Amazon MCF to Shopify, and why engagement-first livestreams are the future of eCommerce.

✅ Learn the secret to TikTok Live selling

✅ Why your first 30 seconds can make or break your stream

✅ How to deal with trolls, engage customers, and build real loyalty

✅ Behind-the-scenes of a multi-studio livestream setup

✅ Why Real Man Apparel offers 36 size combinations — and why that matters

✅ The "halo effect" of TikTok on Amazon SEO and branded search If you're an eCommerce seller, DTC brand, Amazon seller, or just want to learn how to go viral while staying authentic, this is the masterclass you didn’t know you needed.

🛒 Visit Real Man Apparel: rmac.store

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Chapters

00:00 TikTok Live Business

02:46 Amazon Influencer Struggles

05:37 Why Mods Matter

08:25 Compression vs. Sweat Sales

11:24 Handling TikTok Trolls

14:57 Cash Crisis to Comeback

18:01 TikTok Live Gear Setup

21:06 Affiliate Setup Checklist

24:36 Order Tracking Tools

27:51 TikTok Sales Secret

31:07 How Long to Stream?

34:19 Shopify + Branded Search

37:30 Stand Out With Quality

41:00 Real Customer Loyalty Tips

44:15 TikTok Live Teasers

47:36 Biggest Live Mistakes

51:06 Sub-Brands for Growth

54:06 Give Back + Learn More

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