Meredith and her husband discuss the concept of an "SEO Refresh", which involves revisiting and improving past SEO efforts after a period of inactivity. Her husband outlines a five-step process for an effective SEO refresh:

1. Google Search Console: Use it to check performance, visibility, and identify which keywords and pages are gaining impressions.
2. Sitemap Page: Ensure your sitemap is submitted and check for indexing issues.
3. SEMrush Audit: Conduct a site audit to identify errors and issues that might be affecting your SEO.
4. Blog Optimization: Focus on popular blog posts, improve their quality, link them to relevant service pages, and create related content.
5. Call to Action (CTA): Regularly test and update your CTA to see what converts best.

Timestamps
[0:24] The SEO Refresh
[1:09] I don't recommend it, but here's how to do it
[2:16] STEP 1: Identify trends, popular keywords and pages
[3:26] A Quick Tip for Google Search Console
[5:57] Do NOT look at Average Ranking
[7:05] STEP 2: Find pages that are NOT indexed 
[8:10] Some pages are not indexed and it's okay
[9:49] STEP 3: Find more problems with a Semrush Audit
[10:40] Finding errors in your website
[11:37] Common SEO errors when blogging
[14:45] STEP 4: Improve your strongest blogs
[17:46] Example of expanding blog topics
[18:53] Give Google more of what likes... 
[19:35] STEP 5: Revise (and test!) your CTA button
[20:17] Improving business by testing CTA's
[21:17] Next Week: How to hire Meredith's Husband

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