Too busy to run ads. 

Too broke to hire help. 

Too tired to fix the stuff that’s clearly not working.

Most gym owners need to get honest about the resources they do have. It’s always one or the other: time or money.

Paid ads aren’t optional. Organic posts reach no one. And waiting on referrals is not a growth plan. The tools, the tutorials, and the tech are all there. If money’s tight, the only option left is time – and that time has to be spent learning, executing, and building real systems that generate leads.

In this episode, Tim and Randy lay out why the “I don’t know how” excuse doesn’t hold up anymore. They also get into the value of delegation, why gym owners constantly underprice their own time, and how buying back a few hours can actually double the business – if that time is reinvested the right way.

Time or money. One of them is available. Both can grow a gym – if used right.

Key Takeaways: 

• Intro (00:00)
• Paid advertising is essential for growth (02:19)
• Organic social reach is under 1% now (04:53)
• Boosting posts ≠ Paid ad strategy (07:11)
• Education is free, excuses don’t work (08:33)
• Delegate low-value tasks to grow (11:55)
• Freeing time must lead to ROI tasks (16:00)

Additional Resources:

- Schedule your SpringBoard call

- Apply to join The Iron Circle

- Check out our Switch to Semi-Private course

- Get 30 days of Semi-Private Pro on us!

- A tool for deciding on new gym services – 5-Question Matrix

- Tim's new book – Built to Win by Tim Lyons 

- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group 

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