As the economy faces turmoil due to inflation, rising interest rates, and the devaluing of the dollar, gyms and fitness businesses are not exempt from the effects of the impending recession.

Despite the challenges posed by the current economic situation, gym owners who prepare to compete will thrive even during economic hardship.

And the only way to do this is not to reduce your marketing spending out of fear. With the right marketing strategies, fitness businesses can attract new clients and retain existing ones.

In this episode, Tim and Randy explore some strategies gym owners can adopt in the current economic times to compete and thrive despite the chaos.

Tune in.

Key Takeaways

- 2023 FitPro Growth Summit update (00:43)

- The impact of a recession (01:42)

- Prepare to go to war (03:41)

- The power of marketing in a recession (07:02)

- The math of marketing (09:52)

- What is your return on ad spend (12:46)

- It’s time to attack and compete (14:51)

Additional Resources

- Learn more about our Brand New Coaching Program for Gym Owners

- Grab your tickets for the 2023 FitPro Growth Summit  

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

---

If you haven't already, please rate and review the podcast on Apple Podcasts!