TIQUE Talks: The Business Podcast for Travel Advisors

By Robin Bradley and Jennifer JacobSociety & Culture Business Entrepreneurship Places & Travel Marketing

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TIQUE Talks: The Business Podcast for Travel Advisors episodes

November 07, 202348. What You Should Be Doing Now For Your Long Term Business Vision
Success in the travel industry is not a one-size-fits-all approach. What drives you may not drive the advisor next to you. It's all about defining what you want out of your business and creating a plan to make it happen.

Learn the four steps to take to discover and clarify your long-term business goals, and how to create actionable steps to achieve them. Robin and Jennifer dive into defining your core values, crafting a mission and vision statement, setting SMART goals, tracking key data metrics, and much more! Walk away from this episode with a roadmap that will help to guide your travel business towards success!

Today we will cover:
(03:50) Defining core values for your business
(10:00) Creating a vision and mission statement
(14:55) Assessing the current state of the business
(17:10) Setting SMART goals for your business
(23:00) Holding yourself accountable to personal goals
(25:38) Evaluating average spend per trip and proposal turnaround time
(28:20) Importance of collecting data
(33:50) Planning for growth and developing an action plan
(38:25) Challenging yourself on your goals; question the why
(40:40) Setting metrics and measuring progress

Listen to Episode 41: What We'd Do Today If We Started Our Travel Business Over (Part 1)

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49 min
October 31, 202347. How To Batch Your Tasks & Manage Your Time As A Travel Advisor
Time management is a common struggle for entrepreneurs, especially travel advisors. However, it's not impossible to master! In this episode, Robin and Jennifer discuss the steps to better optimize your time, achieve more in your business, and feel more in control of your days.

Unfortunately, so many people are conditioned to feel that being “too busy” for their personal life is brag worthy. Both Robin and Jennifer admit to previously being addicted to stress and trying to take on the world while letting their personal life or health fall by the wayside. If you can relate and are ready to achieve a better work-life balance, this episode is definitely for you! Hear how implementing strategies like task batching, outsourcing, and minimizing distractions can help you take control of your time and create a thriving business!

Today we will cover:
(01:45) The need to find a balance between work and personal life
(04:50) Having a desire for control and its impact on time management
(08:45) Importance of creating white space and taking time off
(11:15) Taking action to complete your must-do responsibilities
(14:55) Categorizing tasks and figuring out what to outsource
(21:30) Having the right systems in place for organization
(25:20) Creating a schedule and time blocking for increased productivity
(27:25) Minimizing distractions and using productivity tools
(32:40) Setting boundaries with clients and protecting personal time
(34:10) Taking breaks and incorporating physical activity
(40:00) Outsourcing tasks that don't require your direct involvement
(41:10) Evaluating your results and adjusting your strategy and schedule if needed

Listen to Episode 46: What Tasks In Your Travel Business To Outsource with Grace McBride

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45 min
October 24, 202346. What Tasks In Your Travel Business To Outsource with Grace McBride
As a travel advisor, you may find yourself juggling multiple tasks and responsibilities. It can be overwhelming, which leads to needing some extra help in your business. But what tasks should you outsource first? How can you trust someone with aspects of your business? How do you know if it’s actually the right time to find help? Grace Mcbride, Founder & CEO of Lucia, joins this conversation to answer these questions and more!

Grace explains the difference between outsourcing to a virtual assistant (VA) versus an independent contractor (IC) or employee, and the importance of valuing your time and focusing on tasks that generate revenue. If you’re feeling overwhelmed and unable to scale, making mistakes due to a heavy workload, or unable to take on new clients, this is the episode for you. Discover the signs and benefits of outsourcing tasks for maximum scalability!

About Grace McBride:
Grace is a dedicated entrepreneur and innovator in the luxury travel industry, currently serving as the Founder & CEO of Lucia. Lucia is a marketplace that connects the luxury travel industry with freelancers, addressing the labor shortage crisis and helping businesses scale without hiring. Grace's professional journey has been deeply rooted in both luxury travel and startups, serving as the CEO of TripKit and COO of MilesAhead. She was a Fellow in the New York 2021 cohort of the Startup Leadership Program and a Philip C. Wolf Memorial Scholarship winner of the Phocuswright Conference in 2022. Grace received her BS at Cornell University and MBA at the University of Notre Dame. She is always excited to try the next new hotel or restaurant and currently resides in Brooklyn, New York.

Today we will cover:
(01:20) Grace’s history with VA services and her knowledge on the topic
(01:55) How to know if you’re actually ready to outsource
(05:50) Choosing between a VA and an IC
(10:45) Financial investment for bring on an assistant
(14:20) Differentiating between being busy and being productive
(18:30) Average price point and turnaround time for itinerary tasks
(20:40) Benefits of having an assistant
(24:10) Importance of setting up processes and SOPs
(33:05) Saving time and increasing revenue
(37:30) Common tasks advisors are successfully handing off
(40:55) The need for good communication and a grace period when bringing on an assistant
(45:35) Left brain vs right brain work

Listen to Episode 30:
The Impact Of AI On Travel Advisors: Embrace Or Fear It? With Grace McBride

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51 min
October 17, 202345. The Secret Weapon To Grow Your Email List with Kaytee Fisher
Looking for a unique way to grow your email list? Enter quizzes!

Unlike traditional lead generators like PDF downloads or how-to guides, a quiz offers a unique value proposition - Instant gratification and a personalized experience for your audience! And the best part? Quizzes have a high conversion rate, with some studies showing rates as high as 55%!

Kaytee Fisher, Tique’s resident email marketing guru, joins this conversation to share her thoughts on how quizzes can be an effective way to collect email addresses. She also shares tips for creating quiz questions, marketing strategies for your quiz, and targeting specific niches like honeymoons, luxury travel, or multi-generational trips.

Tune in and learn how this fun lead generator can not only capture your audience's attention, but also collect valuable data to help refine your marketing strategy and attract the right clients to your travel business!

Today we will cover:
(01:20) What is a lead generator and a nurture sequence
(04:00) The effectiveness of quizzes as lead generators
(09:10) Utilizing the data collected from quizzes
(19:40) Starting with the end goal in mind and working backwards
(23:30) Defining your goals and aligning with your niche for
(25:30) The various uses of quizzes and why they’re not just a one-time tool
(31:00) How quizzes can help with the fear of niching down
(35:45) Tailoring the intake process with quizzes and personalization
(40:10) Using quizzes to help clients who are undecided or unsure
(42:20) Marketing strategies for quizzes, including Pinterest and social media
(45:10) The importance of quiz aesthetics and language for different audiences

Listen to Episode 10:
Why You Need An Email List For Your Travel Business with Kaytee Fisher

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50 min
October 10, 202344. What Is A Rep Company & How To Work With Them with Danielle Dormand
In the world of travel, there are many moving parts and players that work together to create unforgettable experiences for clients. One important player in this ecosystem is the representation firm, also known as a rep firm or company. These firms act as a liaison between travel advisors and their clients, and the various suppliers and partners around the world. They help to bridge the gap and ensure that the right connections are made, resulting in seamless and exceptional travel experiences.

Danielle Dormand, Co-Founder of Index Select (a rep company that has been in the travel industry for eight years and has built a reputation for their exceptional service and portfolio of partners), shares insights into what a rep company does, how they support travel advisors, and provides details on the challenges and rewards of their work!

Connect with Danielle Dormand:
https://www.indexselect.com/

Today we will cover:
(05:30) The role of a rep company and how Index Select supports advisors
(14:30) Index Select's reputation in the industry, and their focus on experiential travel and brand alignment
(19:00) Networking, building relationships and creating exceptional experiences
(27:40) Evaluating ROI of shows and events, and learning about high-performing advisors
(36:05) Utilizing partners and DMCs for support and expertise
(39:10) Creating personal connections and providing a unique client experience
(45:10) Everything that goes into hosting fam trips

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58 min
October 03, 202343. How A Copywriter Can Change Your Business with Emily Matras
Copywriting is often underestimated. However, it can have a huge impact on business success! Emily Matras, owner and writer-in-chief of Bon Vivant Copy, joins the show to discuss the importance of copywriting in converting passive audiences into active leads. Learn all about what copywriting is (and what it isn’t), the complex role SEO plays on your website, why consistency matters on ALL platforms, how to improve your sales copy if you’re DIYing it, and much more!

As a conversion copywriter for travel advisors, Emily specializes in writing content that drives action to her client’s website. She shares how effective copywriting can lead to higher conversion and closing rates, boost confidence, and elevate your travel business. If you’re struggling to perfect your crystal clear messaging to connect with your audience, you won’t want to miss this episode!

Connect with Emily Matras:
https://bonvivantcopy.com/

Today we will cover:
(4:00) The power of niching down in your industry
(8:15) Explanation of copywriting and how conversion copywriting drives action
(11:10) The complexity and strategy required for effective SEO
(18:00) The ongoing effort required for SEO and business success
(21:05) Having clarity and speaking directly to your ideal audience
(31:15) Being consistent with your voice across all of your platforms
(36:50) Emily’s specific process when working with a travel advisor client
(41:10) Tips for writing better sales copy
(44:40) Positive results that can come from strategic copy on your website

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53 min
September 26, 202342. What We'd Do Today If We Started Our Travel Business Over (Part 2)
Marketing, client experience, industry events, and more! Jennifer and Robin are continuing their discussion about what they’d do differently if they were starting over with their travel business. In this episode, they cover everything from the inception of your identity all the way through how you can make additional income after establishing yourself and your book of business.

Learn the importance of creating a strong brand identity, simplifying website design, utilizing lead generators for email marketing, attending industry events that align with your business goals, and providing a comprehensive client experience. Also learn about adding passive income to your business through affiliate marketing and other supplemental income streams.

If you’re looking for valuable insights on growing a travel business, you won’t want to miss out on this binge-worthy two part series!

Today we will cover:
(01:13) Website design and the importance of simplicity and intuitive navigation
(05:00) Considerations for blog content and SEO optimization
(11:25) The significance of email marketing and lead generation strategies
(12:50) Learn from experienced advisors and other industry experts
(14:50) Flip the script from focusing on Instagram to email list
(20:10) Invest in a robust email marketing platform
(21:55) Attend strategic industry events and self-guided FAMs
(29:20) Create a comprehensive client experience
(34:30) The importance of legal documentation and authorization
(36:30) Diversify your income through affiliate marketing and courses
(38:50) How you can utilize YouTube as a platform for sharing information
(44:00) Evaluate the cost and effort of passive income streams

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50 min
September 19, 202341. What We'd Do Today If We Started Our Travel Business Over (Part 1)
Building a successful travel business is no easy task! In this episode, Jennifer and Robin reflect on their business journey and discuss the things they would have done differently. They cover topics such as choosing a host and consortia, creating a brand that aligns with your goals, and the importance of setting boundaries with clients.

Get the scope on the types of brands they would create if they were starting over today. Jennifer envisions her brand as formal, and aims to attract discerning clients who value reliability and a seamless experience. On the other hand, Robin envisions her brand as fun and quippy. She envisions targeting trendy travelers who are active on social media and are willing to share their experiences.

Together, they emphasize the importance of front-end research, knowing your target audience, implementing fees, and creating a seamless client experience. Tune in to learn from their own experiences and make informed decisions for your own travel business success!

Today we will cover:
(01:15) Choosing the right host and consortia
(10:00) What Jenn would do differently if she was starting over today
(14:50) What Robin would do differently if she was starting over today
(22:00) Your host and consortia will only take you so far
(27:45) The importance of finding the perfect fit when just starting out
(28:40) Brand identity, and out of the box marketing strategies
(47:50) Implementing boundaries
(54:20) Setting up a robust project management system
(57:20) Legal protection and travel insurance

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1 hr
September 12, 202340. Why You Shouldn't Deviate From Your Niche
Imagine this…instead of being a generalist, trying to cater to every traveler's needs, you become a specialist, catering to a specific group of passionate adventurers. Sounds intriguing, right?

In this episode, Robin and Jennifer uncover the many reasons why narrowing your focus can bring incredible benefits to your travel advising business. A niche doesn't have to be limited to a specific destination, but can also focus on a particular type of travel or target audience. By focusing on what you do well and specializing in a specific area, you can enhance your expertise and provide a higher level of service to your clients.

Tune in to learn how narrowing your niche can streamline your sales process, target your marketing efforts, and even give you a competitive advantage in the industry. Whether you're a seasoned travel advisor or just starting out, this episode is packed full of valuable insights and practical tips to help you level up your marketing and sales game!

Defining Your Dream Client Guide

Today we will cover:
(01:14) What is a niche
(03:40) Targeting a specific audience
(12:50) Being honest with potential clients and setting expectations
(20:00) Working with specialized partners in your niche
(26:20) Frustration with luxury travel as a niche
(32:18) Client testimonials and raising fees
(37:05) Saying no to trips that don't align with your niche
(40:40) Specialization of advisors and generational differences

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47 min
September 05, 202339. How To Know When To Grow Your Team
One of the most common questions we receive is, when is the right time to grow your team. Hiring the right people can have a significant impact on your business, but it's not a decision to be taken lightly!

In this episode, Robin and Jen discuss the signs that indicate it's time to hire, why you need to have systems in place BEFORE hiring, the benefits of outsourcing tasks to specialists, and so much more! As the travel industry continues to grow and evolve, it's imperative to hire individuals that align with your brand, have the necessary skills and expertise, and can contribute to the growth and success of your business. By following the guidelines mentioned in this episode, you can build a team that will help you achieve your goals and take your business to new heights!

Today we will cover:
(02:10) Signs that indicate it's time to start looking to hire
(07:00) Why it’s crucial to have systems in place before hiring
(12:00) Making errors in your business
(14:50) Things to do before hiring team members
(21:30) Hiring independent contractors (IC’s)
(31:05) Knowing your numbers, making data-driven decisions, and focusing on important metrics
(41:50) The benefits of outsourcing specific tasks and finding the right person for the job

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47 min

About TIQUE Talks: The Business Podcast for Travel Advisors

From the publisher's feed

Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders.