TIQUE Talks: The Business Podcast for Travel Advisors

By Robin Bradley and Jennifer JacobSociety & Culture Business Entrepreneurship Places & Travel Marketing

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TIQUE Talks: The Business Podcast for Travel Advisors episodes

June 20, 202328. Stop Overthinking Social Media With These Stress-Free Ideas with Kaytee Fisher
Social media is the number one thing that we hear travel advisors struggling to manage. The ever-changing algorithm, multiple platforms, ads, hashtags, creating posts that actually resonate with your target audience…is all of this even worth it?

The answer is YES! However, we are big on progress over perfection, and simplifying the lives of travel advisors. This episode is dedicated to removing the overwhelm, intimidation, and analysis paralysis of social media.

Kaytee Fisher (Tique’s Marketing Administrator) joins us as we explore how to simplify social media using automation tools like Planoly, and how to optimize hashtags for better reach. We also delve into the importance of content pillars and how they can help travel advisors focus on their ideal client and create intentional content.

We recommend listening to this episode in full because the good nuggets and easy ways to implement are going to be at the end after we set the foundation!

Today we will cover:
(01:43) How Planoly can help with overthinking social media
(05:23) Effective hashtags and targeting specific audiences
(08:58) Content pillars
(15:00) Utilizing email marketing
(17:21) Creating content pillars that align with your brand and values
(21:10) You are the product and leveraging your unique value
(27:59) The biggest way to stop overthinking your social media strategy
(36:00) The importance of not being afraid to get a little controversial
(42:50) Finding a creative space for content creation
(49:25) Repurposing testimonials and creating easy, no-brainer content
(57:00) Instagram reels

Get started with Planoly!

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1 hr 8 min
June 13, 202327. How We Really Feel About Client Gifting
Client gifting: necessary or an extra expense? This conversation dives into the pros and cons of client gifting in the travel industry.

As a business owner, of course you want your clients to feel appreciated, and a great way to do that is by sending a gift. However, it’s important to consider factors like cost and even the impact it’ll have on your business. Learn tips for making client gifting a success, why intentionality is so important, and also why your bank account, client demographic, and vision for your business are important things to review beforehand. Tune in now for advice on things to consider BEFORE adding gifting to your travel business!

Today we will cover:
(02:00) The benefits of client gifting
(07:55) Things to consider when sending a gift
(11:00) An amenity is not a gift
(16:05) Cons of client gifting
(21:36) Tier structure for gift ideas
(25:50) Creating structure and simplicity in your business

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32 min
June 06, 202326. Why Tailoring Your Sales Approach Is Key For Business Success
This conversation is centered around the one word that makes people shudder...sales! As travel advisors, we love to plan travel, but don't want the stigma of being someone who sells for a living. However, that’s exactly what it is.

Learn the importance of sales messaging and why it should be tailored to your potential client's demographic and psychographics. Confidently knowing what you are selling as well as perfecting your messaging are both key to successful sales. Messaging that resonates with an older demographic, such as saving for a multi-generational trip, may not have the same effect on a younger demographic.

Listen now as we dissect how you can adjust your process, verbiage, and general approach to individualized clients so that you are tapping into their value system and creating credibility from the very beginning!

Today we will cover:
(01:27) Demographics versus psychographics
(06:29) Why you’re not closing the sale
(07:30) Baby boomers, Millennials, Gen Z’ers
(16:35) Tailoring your business process to your ideal client
(26:15) Comparing your expectations to social media
(32:35) Consultative seller versus a salesperson
(39:50) Having confidence in what your offer
(44:20) Leveling up as a travel advisor

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47 min
May 30, 202325. Sales vs Profit: Rethinking Your Business Goals
There’s no doubt, money makes people funny. It shouldn’t though!

This conversation aims to lift the veil on numbers and provide clarity on what income to expect and strive for in the travel industry. In an industry where it feels like bragging rights are claimed based on the amount of sales solidified, Robin and Jenn encourage you to flip the script and instead focus on actual profit rather than vanity metrics.

Avoiding your business numbers can leave you without clarity and direction, and quite frankly make it seem impossible to achieve your goals. Tune in to learn why profit goals matter, when sales goals should be considered, and exactly how to create revenue goals that will allow you to live the life you want!

Today we will cover:
(02:05) The goal of hitting 1 million dollars
(05:45) Revenue and expenses
(12:54) Auditing your business expenses
(17:45) Time tracking for compensation
(23:30) Taking control of finances
(32:38) How to make your revenue and performance goals
(38:23) Your hiring mindset
(41:38) Splitting planning fee payments
(44:30) Getting creating and diversifying your income

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50 min
May 23, 202324. How Imposter Syndrome Is Stealing Your Income
Are you unsure if you’re actually worth your fees?
Do you worry that you don’t know enough about a destination?
Have you ever been envious of another advisor’s luxury bookings?

If you answered “yes”, then this is the episode for you! Robin and Jennifer are discussing the taboo topic of imposter syndrome. Learn how you are cheating yourself out of income from clients and literally taking money out of your bank account. From FAM comparison to confidently showing up on an intake call, imposter syndrome affects all travel advisors at some point. This episode offers a mix of hype, therapy, and financial coaching to help combat imposter syndrome and remind you that every travel business is different and fabulous in its own way!

Today we will cover:
(01:28) FAM comparison
(11:52) Staying within your niche and becoming ‘the’ expert
(26:52) Not every business model is the same
(35:31) Confidently showing up on your intake call
(44:55) Charging your worth

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55 min
May 16, 202323. How To Recession-Proof Your Business
Is your business prepared for a recession?

Whether you believe it or not, the Feds have confirmed that a recession is indeed coming. The worst thing that you can do as a business owner is to ignore the signs and assume everything is okay. Very few businesses were adequately prepared to survive the COVID-19 pandemic, and this time we have fair warning.

In this episode, we share ways to prepare (and honestly they’re practices that should be in place all the time) for the economic downturn that is sure to come. Taking small steps now to protect your business and income is easier than dealing with repercussions down the line.

Today we will cover:
(02:20) Saving money and diversifying your funds
(06:42) Evaluate expenses and reduce your spending
(16:38) Things to consider before hiring employees
(19:48) The importance of travel insurance
(24:00) Diversifying your service suite
(38:59) How options can recession proof a business
(33:22) Evaluating the terms and conditions for your service suite
(38:04) Shifting your marketing messaging

The Legal Paige - travel industry agreement templates
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51 min
May 09, 202322. 5 Simple Ways To Legally Protect Your Business
As a small business owner, it’s your responsibility to legally protect your business. We get it - when you first start your business, you’re excited and ready to jump right in! The thoughts of actually getting sued aren't in the forefront of your mind.

Unfortunately, Jennifer experienced many lessons learned after going through an IRS audit, being threatened to be sued, and even hit with a copyright infringement settlement. Getting more serious in the beginning could have saved a lot of time, money, and many sleepless nights. Fortunately, she’s now settled into a very legally risk averse life!

If you’re a business owner that has yet to get serious about legally protecting your business, you won’t want to miss this episode. These 5 simple tips can help safeguard your business and place you in a stronger position to eliminate legal action in the future.

Today we will cover:
(2:58) Lawyer reviewed terms and conditions
(9:31) All about contracts
(16:22) Helping clients get insurance
(19:18) Signing the invoice and keeping things secure
(25:21) The importance of having everything in writing
(30:32) What you should do when hiring
(32:43) Invoicing and obtaining signatures for every transaction
(37:00) Getting all changes and cancellations in writing
(43:52) Maintaining all documentation to protect yourself

The Legal Paige - travel industry agreement templates
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51 min
May 02, 202321. How To Get Proposals Faster From Your Suppliers with Kaytee Fisher
Lately, we've been connecting with suppliers and talking a lot about the topic of proposals. They've all agreed that a more comprehensive and collaborative communication approach could shift the entire relationship dynamic in the travel industry.

We understand it can be easy to get caught up in your own processes and wonder why the supplier is taking so long on the proposal. However, as advisors, we could be doing SO much more to help them work quicker and more efficiently!

It's important to realize that the suppliers make or break our client's end destination experience. Also, the supplier and advisor relationship should be fully collaborative with only one goal in mind - to deliver exceptional service to the traveler.

In this episode, Jennifer and Kaytee discuss simple ways to tweak how you can work with suppliers to ensure that everyone is getting proposals, communication, and documents faster. Give these tips a try and see how it shifts your conversion time and overall relationship with your suppliers!

Today we will cover:
(1:25) The importance of baseline research on pricing
(2:35) Gaining more knowledge on the destination before the intake call
(8:01) Should the DMC be on the intake call with you?
(12:37) How fees can help you get proposals faster
(25:26) Intake calls and client preferences
(30:50) Being nervous before intake calls
(32:44) Receiving a proposal and having feedback
(43:00) Taking time for continuous education as a travel advisor
(46:22) Turnaround time
(52:07) Managing expectations from the beginning

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56 min
April 25, 202320. The System That Will Help You Save Time & Make More Money
Today, we are talking all about a system that allows you to educate your clients BEFORE actually meeting them! It is one of the simplest yet most effective ways to save time, create convenience, and simplify your onboarding process.

By correctly leveraging technology and automations, you can actually enhance the personalization of your client experience without taking away that special touch that only human to human contact can provide.

Tune in to learn the many ways that you can leverage Loom to help educate your clients, such as how you work and then providing continual feedback - all while making it more convenient for them! This is a great tool for working smarter, not harder, as well as elevating the overall client experience.

Today we will cover:
(1:43) Creating convenience for your client
(9:17) Introduction video for potential clients
(11:57) Welcome video for new clients
(13:32) Using loom to send proposals
(17:42) The functionality of Loom
(24:26) Loom how-to’s
(27:21) Using Loom to up sell

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38 min
April 18, 202319. How To Tap Into Emotions To Improve Your Marketing with Kaytee Fisher
One of the most popular requests that we get at Tique is, how to create social media captions. We understand that it can be tricky to create juicy content that captures your audience’s attention. Social media and marketing is definitely not a one-size-fits-all solution!

When deciding on your messaging, you must be aware of who you are as a brand, as well as who you are marketing to. By doing so, this allows you to provoke the types of emotions that you want from your audience. Today we're joined by Kaytee Fisher, the owner of Origin’s Travel and fellow team member of Tique, to discuss emotional marketing, storytelling in your captions, and how to not be “too salesy” with your messaging.

You’ll walk away from this episode knowing how to tailor your messaging for your ideal audience AND how to create content that converts to sales!

Today we will cover:
(1:33) Emotional marketing
(10:10) Creating content pillars
(20:03) The importance of being yourself
(26:20) Reviewing and repurposing past content
(30:07) Storytelling and making your content relatable
(36:30) Sharing the why behind your business
(41:53) The six different types of emotional appeals
(52:57) Humbling yourself and admitting you do not know everything

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59 min

About TIQUE Talks: The Business Podcast for Travel Advisors

From the publisher's feed

Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders.