TIQUE Talks: The Business Podcast for Travel Advisors

By Robin Bradley and Jennifer JacobSociety & Culture Business Entrepreneurship Places & Travel Marketing

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TIQUE Talks: The Business Podcast for Travel Advisors episodes

April 11, 202318. Controlling The Chaos Of Managing Concierge-Level Travel Details with Kaytee Fisher
Booking and planning a trip is easy, right? Not always! We’re tackling one of the biggest challenges that advisors face, which is managing the multitude of small details that go into each trip. This year, travel advisors are experiencing incredibly high demand. This can lead to an unprecedented number of trip details to confirm.

In this episode, we’re talking with Kaytee Fisher, the owner of Origin’s Travel and fellow team member of Tique. Kaytee shares how she seamlessly handles scheduling and confirming bookings, working with VIP clients, and when to hand a chaotic itinerary over to the hotel versus handling it yourself.

Tune in to learn how to control the itinerary chaos and sprinkle concierge-level touches into every trip!

Today we will cover:
(1:09) Using Travefy to plan a trip and why it’s a favorite
(5:34) Working with suppliers that offer concierge details
(8:57) When to hand a difficult itinerary over to the hotel and when to keep it
(17:18) VIP and non-VIP clients and when to use that “card”
(19:00) Paying for amenities
(29:19) Dining and the importance of keeping reservations
(31:00) Booking transportation
(42:25) Auditing the itinerary and making sure you aren’t missing important details
(46:43) The benefits of outsourcing

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54 min
April 04, 202317. How To Simplify Your Life With Automation with Ashlyn Puckett
We are currently in one of the highest volume years that travel has ever seen. While that’s very exciting, that also means there is more room for error, less time for details, and more on the line than ever before! Automation is something that can REALLY help streamline your client experience, as well as enhance your business.

In this episode, we’re talking with Ashlyn Puckett, the amazing community manager for TiqueHQ. We’re all sharing our favorite things to automate in business that help with email, social media, team management, and more. Yes, clients are the piece of the puzzle that keeps the wheels turning, but it can be truly impossible to scale and operate a high performing business without some level of automation. It's important that you have really defined processes in your travel business, and find what is sustainable for you.

If you’re ready to learn more about automating and simplifying your business, you won’t want to miss this episode!

Today we will cover:
(1:13) Jen’s favorite client-focused system for automation
(8:25) Robin’s favorite automation systems
(11:40) Jen’s best advice regarding bookkeeping in your business
(14:00) Ashlyn’s favorite automation system
(18:30) Benefits of Calendly workflows
(22:12) Two additional favorite automation systems of Robin’s
(30:49) Ashlyn’s favorite social media tool for scheduling
(34:27) Benefits of using a password vault/protector like LastPass
(37:48) Robin’s favorite automation tool for team management
(42:19) Utilizing automation for payroll

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JOIN OUR NICHE COMMUNITY: www.tiquehq.com/niche
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45 min
March 28, 202316. The Importance Of Building An Authentic Brand with Amandolin Webb
Creating a brand sounds pretty easy, right? You just pick out some colors, select fonts, and have someone design a logo with your name in it. While there’s nothing wrong with taking a simplified approach to your brand, the process of creating a brand is anything BUT simple. Tique specializes in taking a mere concept and transforming it into a grouping of information that creates the entire interpretation of your company.

In this episode, we’re talking with Amandolin Webb, the creative director and branding genius for Tique. Amandolin shares more about the importance of an authentic brand that is reflective of you and your target audience. She also dives into key components that make up a specific brand kit, and the design principles that are her guiding light throughout the design process. Whether you're just starting out or are looking to redefine your travel brand, it’s important to be consistent and true to who you are.

We hope that learning more about the anatomy of a brand kit can help you create a more defined and memorable brand identity!

Today we will cover:
(1:39) The importance of creating a brand that feels authentic for both you and your team
(5:25) The specific components of a brand kit
(15:03) What icon logos and alternate logos are and what they can be used for
(20:54) Best principles and practices regarding fonts
(30:05) What hex codes are + how color psychology comes into play here
(32:43) Why Tique’s colors are what they are

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39 min
March 21, 202315. Choosing A Host Agency That Best Fits You And Your Travel Business with Kaytee Fisher
So many advisors join the travel industry and don't give the ‘how’ much thought when they’re first starting. Many people have a dream to have their own independent travel agency without really understanding what goes into it (it’s way more than you think!). When you work with a host agency though, they should be connecting you with people and resources that best support YOUR unique book of business + a contract that mutually benefits both parties. However, it is not the responsibility of your host to create success within your business - that is up to you!

In this episode, we’re talking with Kaytee Fisher, the marketing administrator for Tique and owner of Origins Travel. Kaytee shares more about her start in the travel industry with various hosting agencies, and which model worked best for her. Ultimately, we know there are SO many different ways to run a travel business. At the end of the day, you have to create a business that works well for YOU and truly impresses your clients every step of the way!

Today we will cover:
(01:15) What defines a host agency
(02:35) How Kaytee started in the travel industry with various host agencies
(06:41) The hosting agency model Kaytee opted for
(15:22) Important components Jen considered when creating the Explorateur contract
(28:31) Specific things Kaytee was looking for when she decided to switch host agencies
(40:00) Resources Kaytee has sought out to support her business

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The Legal Paige - travel industry agreement templates
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JOIN OUR NICHE COMMUNITY: www.tiquehq.com/niche
FOLLOW ALONG ON INSTAGRAM: www.instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: www.tiquehq.com
45 min
March 14, 202314. Everything Your Future VA Wished You Knew Before Hiring Them with Ashlyn Puckett
We’re not bashful when it comes to sharing the behind-the-scenes of our business. Like every other business owner, we have had our share of mishaps; hiring being one of them! The hiring and onboarding process is a crucial component to having a successful and balanced business. We are so passionate about this topic, because we know the importance of finding and retaining the talent that you've worked so hard to recruit.

In this episode, we’re talking with Ashlyn Puckett, the amazing community manager for TiqueHQ. After learning the travel industry, Ashlyn's role transitioned from VA to a client experience manager. She became responsible for all client-facing communications, social media, blogs, and much, much more. She’s sharing ALL (confessional time) about how the onboarding process went, what it’s actually like working as a remote employee, and the systems she can’t live without. If you’re ready to make your first hire, you won’t want to miss this episode!

Today we will cover:
(01:28) Creating a great onboarding plan for new hires
(10:32) Ashlyn’s thoughts regarding her onboarding process with both Tique and Explorateur
(21:09) What it’s like operating as a remote employee and becoming confident in your role
(27:56) Robin’s thoughts on unpaid internships
(32:28) Systems Ashlyn has used that really helped her to understand and do her job well
(38:03) How to set yourself up for success when hiring for the first time

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JOIN OUR NICHE COMMUNITY: www.tiquehq.com/niche
FOLLOW ALONG ON INSTAGRAM: www.instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: www.tiquehq.com
49 min
March 07, 202313. How To Set Healthy Boundaries With Your Travel Clients with Kaytee Fisher
One of our favorite sayings at Tique is, protect your peace. This goes hand-in-hand with one of our favorite topics - boundaries. The reality is, you can’t serve your travel clients properly if you're always playing defense and operating from a reactive state. Boundaries are SO important to instill from the very beginning if you want to be viewed (and treated) as a true professional.

In this episode, we’re talking with Kaytee Fisher, the marketing administrator for Tique HQ and owner of Origins Travel. Kaytee believes in simultaneously creating boundaries and elevating your business’s credibility. This is exactly what she’s done with her own business, and what we are empowering advisors to do. We hope that you’re able to walk away from this episode and set at least one new boundary in your business. Ultimately, you should feel in control of your process while creating ease for you and your travel clients!

Today, we will cover:
(01:10) Boundary issues that Jen, Robin and Kaytee have all experienced with clients
(12:50) How to handle a situation in which potential clients are reaching out and wanting ideas for their trip
(17:25) How Kaytee’s intake/scheduling form is set up in Calendly
(23:15) One of the best ways to get higher ticket clients
(29.45) Kaytee’s process of implementing and using different types of scheduling calls in Calendly
(36:45) Setting boundaries as both the client and advisor when traveling
(38:40) Kaytee’s tips for handling in-travel communication with clients
(52:59) How to use auto-responders in your business

The Legal Paige - travel industry agreement templates
_____
JOIN OUR NICHE COMMUNITY: www.tiquehq.com/niche
FOLLOW ALONG ON INSTAGRAM: www.instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: www.tiquehq.com
59 min
March 02, 202312. Using Proper Branding To Attract Dream Clients with Amandolin Webb (Part 2)
When you first get started as a travel advisor, it’s okay to book all the things and figure it out as you go. Niching down can have a really positive impact on your business though! When you’re speaking to everyone, you’re actually speaking to no one. The hallmark of a luxury brand is not being afraid to repel the people who aren’t for them - they’re NOT trying to attract everyone.

In today’s episode, we’re bringing you part 2 with Amandolin Webb, the creative director and branding genius for Tique. Amandolin shares more about her process of helping clients create their travel brand that truly attracts their dream client. Being consistent with your brand messaging across the board is so important, no matter what type of travel you are selling. It’s imperative that you take the time to get very clear on who your dream client is. Once you do this, you’ll be able to tailor your messaging and provide a quality client experience.

Today, we will cover:
(03:31) How you can actually define your dream client
(10:16) What psychographics are
(12:07) Amandolin’s process of helping someone create a travel brand that will attract their dream client
(17:12) Client transformations Amandolin has helped with
(20:16) How Amandolin helps her clients create a consistent brand that really encompasses what they do
(26:04) Amandolin’s best advice to help you really stick out and attract your dream client

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JOIN OUR NICHE COMMUNITY: www.tiquehq.com/niche
FOLLOW ALONG ON INSTAGRAM: www.instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: www.tiquehq.com
34 min
February 28, 202311. How To Define Your Dream Client & Why It's Important For Your Travel Brand with Amandolin Webb (Part 1)
We say it all the time and we're here to say it again - your brand is not JUST your logo. Your brand is the feeling that someone gets when they interact with any part of your company. It should be thought of as an all-encompassing, external perception, and should align well with your personal values. Don’t worry about attracting everyone - exclusivity is key!

In this episode, we’re talking with Amandolin Webb, the creative director and branding genius for Tique. Amandolin has had a passion for entrepreneurship since she was 11 years old (wait until you hear about her 1st business endeavor!), and she fell in love with branding and design in college. She believes that quality branding greatly impacts purchasing decisions, and luxury brands keep things clean and simple.

Can you guess which brand we each represent? Tune in to find out!

Today, we will cover:
(1:10) Amandolin’s business/entrepreneurial journey
(7:27) Jennifer’s initial thoughts when it came to branding and website design
(9:02) Robin’s first taste of branding and marketing
(14:13) Jennifer and Robin’s story of pivoting to branding and marketing in the travel industry
(19:22) The power of branding in the travel space
(21:02) How branding impacts purchasing decisions

Start looking like a design professional with Canva Pro!
_____

JOIN OUR NICHE COMMUNITY: www.tiquehq.com/niche
FOLLOW ALONG ON INSTAGRAM: www.instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: www.tiquehq.com
32 min
February 21, 202310. Why You Need An Email List For Your Travel Business with Kaytee Fisher
Is your email list non-existent? Does a weekly or monthly newsletter continue to get pushed to the bottom of your to-do list? If so, this is the episode for you! At Tique, we're passionate about creating on-brand marketing that directly and positively impacts your company's bottom line. In fact, our business is largely reliant on regularly communicating through our email lists.

In this episode, Kaytee Fisher (Tique’s Marketing Administrator) joins us to discuss why building your email list is a MUST and shouldn't be something that takes a backseat in your marketing plan. We also share simple tips for beginning an email list on your own!

Kaytee is the newest Tique team member, as well as the owner of Origins Travel. She is an email marketing wizard, business boundaries advocate, and Costa Rica expert. If you’re interested in amping up your email marketing game or outsourcing your monthly newsletter, please email us at [email protected]!

Today, we will cover:
(01:30) Jen’s initial marketing plan when launching Explorateur
(08:18) How Kaytee utilized email marketing as an travel advisor
(12:46) Creating open-worthy emails
(16:41) Flow Desk, Mailchimp, Active Campaign; which one is best?
(24:12) Stop relying solely on social media! Here’s why.
(29:34) The power of email marketing
(38:00) How to write successful email marketing campaigns
(43:06) Why an email list matters if you ever decide to sell your company
(46:30) Simple tips for starting an email list

Get $57 off an annual membership with Lucia!
_____

JOIN OUR NICHE COMMUNITY: www.tiquehq.com/niche
FOLLOW ALONG ON INSTAGRAM: www.instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: www.tiquehq.com
1 hr 7 min
February 14, 20239. Top 7 Business Tools For Managing Our Growing Team
We get it - systems can be intimidating at first. However, organizing your business is critical not only for success, but also for the sanity of you and your growing team.
One of the biggest obstacles for business owners is being able to confidently hand off tasks to someone else. Setting up systems, tools, and streamlined processes will make it easier to hand off tasks while you focus on other areas of your business. Getting to a place of organization doesn't come without hard work and repetition though.
In this episode, we share our top 7 business tools and systems that have allowed our company to stay organized as we scale and hire more employees.

Today, we will cover:
(01:40) HR management: The system for hiring, paying, and supporting our team
(09:50) Our favorite project management software
(24:30) Robin’s new favorite SOP tool. Create how-to guides in seconds!
(32:02) The place where all of our team communication happens
(40:30) Understanding your team members and knowing the ways they learn/work best
(43:00) Our secondary hub of all things business. Where we safely store our company files
(47:00) Our go-to tool for design and brand consistency

Get $100 off when you join Gusto!
Start looking like a design professional with Canva Pro!

_____

JOIN OUR NICHE COMMUNITY: www.tiquehq.com/niche
FOLLOW ALONG ON INSTAGRAM: www.instagram.com/tiquehq
CHECK OUT OUR SERVICES & PROGRAMS: www.tiquehq.com
54 min

About TIQUE Talks: The Business Podcast for Travel Advisors

From the publisher's feed

Welcome to TIQUE Talks Podcast - a live-workshop style travel business podcast packed with actionable step-by-step tips that are helping hundreds of travel advisors redefine success, grow their bottom line, and find balance in their business. Join us, Florida-based business partners Robin Bradley and Jennifer Jacob, for value-packed, hilarious conversations and impactful interviews with other industry leaders.