Emma Jones CBE knows the journey of entrepreneurship first hand – she founded, scaled and successfully sold a home-grown tech company, all before she hit thirty. Ever since she's been on a mission to help other SME's reach their own visions of success. Now running Enterprise Nation – and as a partner of Mastercard's Strive UK platform – she sits at the helm of a vibrant community of small businesses and business advisers that exists to shortcut the route to trusted business support.

Speaking with Mary, Emma explains why 'purpose' and 'passion' are crucial factors for anyone looking to start a company that is resilient and can continue to connect with customers through tough times. She also shares tips on how entrepreneurs can stay better connected and share skills in the new landscape of remote and blended working.

For more on how Mastercard's Strive UK could help your business, visit www.mastercard.co.uk/strive

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