In this episode of Add To Cart, we are joined by Tom Walenkamp, Co founder and CEO of Good Pair Days, a company that have built a custom, personalisation engine to deliver expert wine curation specific to each customer’s taste - in their words, it’s like you’ve got a best mate who’s an award winning sommelier.  A decade after launch, they now have over 65,000 subscribers and were dubbed the ‘Netflix of wine’ by Vogue.  In this chat, Tom shares how they have taken their personalisation recommendation engine to the next level, why their focus prioritises customer satisfaction and value creation and we hear all about their exciting plans to launch a physical space for wine - not a bar and not a bottle shop, but something quite unique. Tom also gives us an inside tip for ordering wine in a restaurant…cheers to that.

Links from the episode:

Good Pair Days

Deliver in Person (sponsored)

Shopify Plus (sponsored)

Questions answered:

• How have your recommendations got smarter over time? 
• How do you reduce churn?
• How have you seen machine learning and AI change cover the last ten years?

This episode was brought to you by…  

Shopify Plus

Deliver In Person

About your host: Nathan Bush from Add to Cart 

Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.

About your co-host: Tom Walenkamp from Good Pair Days

Tom is the Co-founder and CEO of Good Pair Days, a monthly wine service that offers personalised wine recommendations and a whole lot more. With a background in finance from Macquarie Group and an MBA from INSEAD, Tom has leveraged his expertise to innovate the wine retail industry.

You can contact Tom at LinkedIn

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