The Business of Executive Coaching

Toni Carroll - from Strategic HR to Executive Coaching and more - Accelerator Member Profile


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In today’s episode, I am speaking with Corporate to Coach Accelerator member, the extraordinary Toni Carroll. Toni is a coach, a consultant, and a long-time leader in senior people roles—and someone who brings deep insight and empathy to her work with organisations and leaders.

Toni shares how she went from 30 years in people and culture roles—including time in Australia, London, and 16 years in Asia—to starting her own coaching and consulting business. It’s a story that speaks to the mindset shifts, self-doubt, and surprising wins that come with building something new.

In this episode, we talk about:

✅ Why it took over a decade between becoming qualified and actually starting her business ✅ The two major blockers that held her back from making the leap sooner
✅ What she learned from seeing firsthand how leaders struggle with expectations inside organisations
✅ How she thinks about leadership programs that are practical, connected to strategy, and create real behaviour change
✅ The importance of managing your mindset, building your own ecosystem of support, and learning to market yourself
✅ What’s changed for her in the last 18 months—and why she’s finally feeling clear on who she is, what she offers, and who she works best with

Toni is a founding member of the Corporate to Coach Accelerator community and shares generously about what has helped her grow, what still feels hard, and what’s shifted in how she thinks about her work.

Connect with Toni:

Her website: toniscarroll.com
Find her on LinkedIn at Toni Carroll

Ready to grow your coaching business?

🎓 Join the free masterclass: Three LinkedIn Strategies to Get Your Next Three Corporate Clients

📞 Book an Accelerator Fit Call
🌐 Head to elliescarf.com/cca to learn more

See you next time!

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The Business of Executive CoachingBy Ellie Scarf

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