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Top of Funnel is A Scam: A Nuanced, Thoughtful Take
aylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platforms — those that claim to raise brand awareness without any clear path to conversion lift — is essentially a scam.
On this episode, Taylor and Richard dig into the thinking behind that clickbait headline, breaking down exactly why channels like TV are a dangerous temptation to ecommerce operators.
Show Notes:
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By Common Thread Collective
4.9
7272 ratings
aylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platforms — those that claim to raise brand awareness without any clear path to conversion lift — is essentially a scam.
On this episode, Taylor and Richard dig into the thinking behind that clickbait headline, breaking down exactly why channels like TV are a dangerous temptation to ecommerce operators.
Show Notes:
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