Sign up to save your podcasts
Or
Share Top of Funnel is A Scam: A Nuanced, Thoughtful Take
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Top of Funnel is A Scam: A Nuanced, Thoughtful Take
aylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platforms — those that claim to raise brand awareness without any clear path to conversion lift — is essentially a scam.
On this episode, Taylor and Richard dig into the thinking behind that clickbait headline, breaking down exactly why channels like TV are a dangerous temptation to ecommerce operators.
Show Notes:
View all episodes
By The Ecommerce Playbook
4.9
7070 ratings
aylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platforms — those that claim to raise brand awareness without any clear path to conversion lift — is essentially a scam.
On this episode, Taylor and Richard dig into the thinking behind that clickbait headline, breaking down exactly why channels like TV are a dangerous temptation to ecommerce operators.
Show Notes:
More shows like Ecommerce Playbook: Numbers, Struggles & Growth
View all
eCommerce Fuel
312 Listeners
Shopify Masters
372 Listeners
Perpetual Traffic
749 Listeners
Marketing School - Digital Marketing and Online Marketing Tips
1,256 Listeners
Founders
1,877 Listeners
Masters of Scale
3,980 Listeners
My First Million
2,618 Listeners
Acquisitions Anonymous - #1 for business buying, selling and operating
243 Listeners
Acquiring Minds
248 Listeners
The Startup Ideas Podcast
184 Listeners
Marketing Against The Grain
352 Listeners
The Andrew Faris Podcast
20 Listeners
OPERATORS
45 Listeners
Moneywise
640 Listeners
Marketing Operators
10 Listeners