Ecommerce Playbook: Numbers, Struggles & Growth

Top of Funnel is A Scam: A Nuanced, Thoughtful Take

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aylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platforms — those that claim to raise brand awareness without any clear path to conversion lift — is essentially a scam. 


On this episode, Taylor and Richard dig into the thinking behind that clickbait headline, breaking down exactly why channels like TV are a dangerous temptation to ecommerce operators.


Show Notes:

  • Get started with CTC’s Prophit System here.
  • View Taylor’s tweet here.
  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.
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