Ecommerce Playbook: Numbers, Struggles & Growth

Top of Funnel is A Scam: A Nuanced, Thoughtful Take

Listen Later

aylor recently set off a firestorm on DTC Twitter/X by claiming that “top-of-funnel” platforms — those that claim to raise brand awareness without any clear path to conversion lift — is essentially a scam. 


On this episode, Taylor and Richard dig into the thinking behind that clickbait headline, breaking down exactly why channels like TV are a dangerous temptation to ecommerce operators.


Show Notes:

  • Get started with CTC’s Prophit System here.
  • View Taylor’s tweet here.
  • The Ecommerce Playbook mailbag is open — email us at [email protected] to ask us any questions you might have about the world of ecomm.
    • ...more
    View all episodesView all episodes
    Download on the App Store
    Ecommerce Playbook: Numbers, Struggles & GrowthBy Common Thread Collective
    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    72 ratings

    More shows like Ecommerce Playbook: Numbers, Struggles & Growth

    View all
    The Foundr Podcast with Nathan Chan by Foundr Media

    The Foundr Podcast with Nathan Chan

    576 Listeners

    Shopify Masters by Shopify

    Shopify Masters

    378 Listeners

    eComFuel Podcast by Andrew Youderian | e-Commerce Entrepreneur

    eComFuel Podcast

    313 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,268 Listeners

    The Martell Method w/ Dan Martell by Dan Martell

    The Martell Method w/ Dan Martell

    594 Listeners

    Noah Kagan Presents by Noah Kagan

    Noah Kagan Presents

    902 Listeners

    The Game with Alex Hormozi by Alex Hormozi

    The Game with Alex Hormozi

    4,471 Listeners

    My First Million by Hubspot Media

    My First Million

    2,660 Listeners

    Huberman Lab by Scicomm Media

    Huberman Lab

    29,272 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    211 Listeners

    Marketing Against The Grain by Hubspot Media

    Marketing Against The Grain

    359 Listeners

    OPERATORS by OPERATORS

    OPERATORS

    49 Listeners

    Moneywise by Hampton

    Moneywise

    651 Listeners

    The Andrew Faris Podcast by Andrew Faris

    The Andrew Faris Podcast

    24 Listeners

    Marketing Operators by Marketing Operators I Connor Rolain I Connor MacDonald I Cody Plofker

    Marketing Operators

    11 Listeners