This week, Erica and Cassie chat with Bri Reynolds, Social Media Manager at rideshare app Lyft, to discuss updated tips for each social media platform, how to join in on trends in an appropriate manner and maximize your brand's results, and predictions for the future of social media.

Here's a peek at what we cover in this episode:

[00:03:49] - Bri shares her career journey as a post-grad, tips for landing a job with an aspirational brand like Lyft, insight for anyone hiring an intern to ensure a meaningful experience, and a peek into her day to day as Social Media Manager at Lyft.

[00:13:25] - Bri shares her experience launching Adobe's TikTok during her first year on their team and working with creators to craft the voice of the platform, and shares her best TikTok tips for brands today.

[00:22:01] - Bri offers advice around how to appropriately join in on trending conversation as a brand and how to maximize your brand's results on each platform while engaging in trends.

[00:31:34] - Bri fires off her top tip for each platform: Instagram, TikTok, LinkedIn, Facebook, Twitter, BeReal + Lemon8

[00:36:14] - Hear why Bri says 2023 is the year of partnering with niche, unique creators. Bri also runs through her list of predictions for the future of social, including her thoughts on Facebook Marketplace, hashtags, Instagram stories, creators on Twitter, TikTok lives, and the role of community management in a successful social strategy.

Grab a drink and listen in to this week's Marketing Happy Hour conversation!

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Other episodes you'll enjoy if you enjoyed Bri's episode:

Social Strategy 101: What You Need to Succeed | Lauren Freund of Shutterfly

TikTok 101: How to Build an Engaged Audience | Zaria Parvez of Duolingo

Audience Insights 101: Sliding in the DMs | Sara Arbelaez of Heelys

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