In this episode of Topline Hotline, the hosts discuss the balance between inbound and outbound strategies for demand generation in a traditional SaaS business. They explore the effectiveness of different channels and the impact of factors such as interest rates and artificial intelligence, emphasizing the importance of deep empathy for the customer and finding unique approaches that work for each business.

Our hosts discuss viral moments from the past two weeks, including Carta's exit of their secondary market business and Cloudflare's layoff of an AE that went viral on TikTok and LinkedIn. The episode wraps up with a discussion sparked by one of Sam's most recent LinkedIn posts on how Growth at Any Cost (GAAC) is dead.

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In this episode of Topline Hotline, our hosts delve into their personal experiences with performance improvement plans (PIPs). Drawing from their extensive careers as sales leaders, they share valuable insights on PIPs and provide practical suggestions on approaching and navigating them.

Founder and General Partner of Theory Ventures, Tomasz Tunguz, shares his founder story, his predictions for 2024, and his point of view on artificial intelligence from the changing landscape of AI to Microsoft's leadership in the AI race.

He also shares insights on the impact of inflation and interest rates on the tech industry, concerns about the size of the venture capital industry, and the metrics that matter for seed and Series A companies. Want more TOPLINE? Read the recaps.

In 2023, we saw fractional leadership become increasingly popular. But will the pendulum swing in the opposite direction in 2024? Or is fractional leadership here to stay? Listen to this Thursday's mini-episode to hear what our hosts think.

Our hosts cover a gamut of topics in our first episode of the new year. Since Harvard's President, Claudine Gay, resigned due to her response towards anti-semitism on campus – should the experiences of current college students be considered when hiring?

Next, we transition to a conversion on the rise of secondary sales to generate liquidity. Wrapping up the episode by exploring the balance between speed and thoughtfulness in decision-making, emphasizing the need to adapt decision-making approaches based on the stage of business growth.

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This week on Topline, the hosts talk about the Federal Reserve's update on interest rates, the economic outlook for the tech sector in 2024, a new paper by Winning by Design's that asks whether SaaS has lost go to market fit, and the cancellation of the Adobe and Figma merger.

On this week's Topline Hotline, a listener wonders if gift giving is still a thing. Does it build psychological capital? And does it differ between employees vs customers? Listen to hear what Sam, AJ, and Asad have to say.

This week, our hosts further reflect on 2023 from a business standpoint but also personal. This year was full of economic and individual challenges – including a discussion on business intuition and the skills best suited to survive a downturn with.

Buckle up though, we also learn that AJ has a past company's logo tattooed on his chest, Asad once had pink and green hair with lots of piercings, and Sam spent a lot of time in Vegas as a young professional. Want more TOPLINE? Read the recaps.

Making informed decisions is critical. In this week's mini-episode, our hosts discuss how to stay informed about the global economy, specifically when resources are conflicting.