In this episode of Topline Hotline, our hosts discuss 30, 60, 90-day plan for new CROs. What does a solid first quarter look like as a new CRO? Companies are looking to see impact sooner. And how does one make a strong first impression? Listen to this week's mini-episode to hear what Sam, AJ, and Asad have to say.

Despite the numerous layoffs witnessed in 2023, the current job market surpasses the number of cuts. On this week's episode, we cover a variety of topics surrounding the state of the job market, including how employers are gaining more leverage when hiring and the importance of hiring employees that care about the mission. Want more TOPLINE? Read the recaps.

In an effort to generate more demand, a listener wonders how you can best re-engage lost opportunities. Is it worth trying to win back someone who's told you no before? Or should you focus on finding new prospects? Listen to this week's Topline Hotline to hear what Sam, AJ, and Asad have to say.

After examining G2's State of Software report, which delves into the supply side, we now shift our focus to the demand side, as we explore the data provided by Gartner and Vendr. To our surprise, SaaS dominates the cloud market in terms of end-user spending (Gartner). Listen to find out more. Want more TOPLINE? Read the recaps.

A Pavilion member is contemplating if they can negotiate with a client (and friend) who has made a tempting offer to double the salary of one of their star employees. Tune in to this week's episode of Topline Hotline for the hosts' perspectives on this matter.

In this episode, the hosts dissect the explosive growth in the software industry, as revealed by the G2 Quarterly State of Software report. With under 50K software companies existing in Q3 2018 to around 125K today, the challenge of demand generation is intensified by today's economic climate. We also explore the effectiveness of ecosystem-led growth while fighting to generate demand. Then, we delve into the delicate balance of home and work life and the importance of being an empathetic leader while maintaining professionalism, concluding a discussion on Nvidia CEO's candid reflection on the challenges of entrepreneurship. Want more TOPLINE? Read the recaps.

A listener asks how to deal with a situation where a customer asks to churn in the first year of a multi year contract, where there was no fault by the company. Listen to this week's episode to hear what the hosts had to say.

On this week's episode of Topline, the hosts review the state of the market and talk about how to balance the need for efficiency in business with taking risks and driving innovation. Over the past year, there's been a 4X increase in the number of touches it takes to create a new opportunity, and there's also a debate around what it takes to stand out in crowded inboxes.

There are two schools of thought about price increases heading into 2024. While the data shows that the average ACV for B2B SaaS products has increased by 9% in the last year, industry pundits including Jason Lemkin have said that if you raise prices in the current economy, you should expect to lose customers. On this week's Topline Hotline, Sam, AJ and Asad share their advice on price increases.

With all three hosts in Nashville for GTM2023, this week's episode recaps key learnings from the event, including why alignment is so critical for growth and why we should all be leaning in to AI, and reflects on the events happening in Israel and Gaza.