Tough markets are the ultimate truth teller in real estate.

When the market’s hot, even agents with weak systems can still get deals.

But in a shifting or slowing market? Every single hole in your business is exposed—lead gen dependency, sloppy follow-up, weak messaging, and broken systems.

The good news? This is actually your competitive advantage, if you know how to plug the holes fast.

In this episode, I break down:

✅ Why easy markets hide weak systems

✅ The 4 biggest holes tough markets expose in your business

✅ How to diversify your lead gen (and stop relying on one fragile platform)

✅ Why “National Guacamole Day” posts are killing your credibility

✅ The kind of follow-up that actually converts (hint: not cheesy automation)

✅ How to track your money, messaging, and marketing like a CEO

👉 If you’ve been blaming interest rates or the market for your struggles, it’s time to shift your perspective.

The problem isn’t just the market, it’s the holes in your business.

Fix them now, and you’ll grow faster than the agents sitting around complaining.

Do you have questions about The Listings Lab or our 7-Figure Agent programs and want to see if we'd be a good fit? Click the link below to book a FREE 15-minute discovery call to chat about your business and how we can help. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.thelistingslab.com/apply/