This week’s Friday 15, we're welcoming Katy from Explore Worldwide! Let’s have some fun, plus some questions to discuss this Friday at 12 pm CST. Join us!

1. A lot of us hear ‘tour operator’ and ‘DMC’ used interchangeably, and it can be hard to know who to go to for what. From your perspective, how should advisors think about working with an adventure tour operator versus going direct to a DMC?
2. For advisors who are trying to grow their business, what are some of the biggest opportunities you see when it comes to selling adventure travel? Are there simple ways newer advisors can start incorporating it without overhauling their entire business?
3. Adventure travel can mean a lot of different things, from soft adventure to more physically demanding trips. How can advisors make sure they’re matching the right client to the right trip, especially when they’re still learning how to qualify clients properly?

RESOURCES:

• What is a DMC? https://hostagencyreviews.com/blog/what-is-dmc-destination-management-company
• What is a Tour Operator - https://hostagencyreviews.com/blog/what-is-tour-operator