"In this market, we have to shop every one of our Renewals to keep our clients." This is a common phrase in agencies week after week, month after month, and year after year. You can plug in the word "hard" or "soft" before the word market; and the sentence changes very little.

No matter the market condition, agencies still feel this sense of urgency to "shop till they drop," for lack of better words. We are on a mission to change this mindset here at Agency Performance Partners. 

If you have even halfway paid attention to our messaging over the years, you have probably heard us discussing a "proactive retention strategy." You have probably listened to the message that we see the word “busy" as a swear word. You have heard us talking about building rapport and adding value. 

All of these things are crucial to ending the mindset mentioned above.

Train your team to educate clients on the dreaded rate increase conversation: https://www.agencyperformancepartners.com/blog/how-to-lead-your-team-through-insurance-rate-changes/

Get 20% off our RATE INCREASE CONVERSATION Course: https://www.agencyperformancepartners.com/reducing-remarketing/

Complete our form and grab our scripts on how to have the rate increase conversation: https://share.hsforms.com/1-BVw-FYGRSOL7GtS7Arm3g1beus

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