What holds when everything breaks is not motivation, talent, or hype? It's rules built under pressure. In this episode, elite ultra-endurance athlete and coach Jeff Browning, aka Bronco Billy, talks with Joe De Sena about how distance exposes weak standards and why rules, not motivation, decide who finishes. They break down hard calendars, pre-set rules, and the cost of quitting under pressure. This is a straight talk on ownership, preparation, and making clear decisions when fatigue hits. Listeners leave with simple rules they can apply immediately to training, work, and life. Things You Will Learn

• How setting rules in advance prevents quitting under pressure
• Why long distance and hard deadlines force discipline faster than motivation
• How finishing hard things builds repeatable resilience

Tools & Frameworks Covered

• Hard Calendars: Force daily accountability and consistent action
• Pre-Set Rules: Remove emotional decision-making under fatigue
• Finish vs. Quit Framework: build resilience by training completion, not comfort

If this episode moved you, don't just listen. Do something about it. Sign up. Show up. Do the work. Spartan.com. No more excuses. Jeff Browning, known as Bronco Billy, is one of the most durable and decorated ultrarunners on the planet. With over 200 ultras and 40+ career wins including 32 victories at the 100 - mile distance he's proof that grit, adaptability, and discipline can outlast age and adversity. From farm chores in Missouri to near-death mountain moments, Jeff's story embodies endurance through hardship, mindset mastery, and the pursuit of longevity through "the hard way." Connect to Jeff : Website: https://www.gobroncobilly.com/about-jeff-browning/ Instagram: https://www.instagram.com/gobroncobilly