Will Russell is the Founder and CEO of Russell Marketing, an innovative digital agency focusing on e-commerce launch marketing. Russell Marketing has generated over $25M in revenue for over 300 rising entrepreneurs. In November 2022, Will launched the Russell Gives Foundation, a family organization offering grants and mentorship to 501(c)(3) partners committed to diversity, equity, and inclusion. Will’s accolades include features in Forbes, Business Insider, Crain’s New York, and Startup Nation, and in 2022, he released his first book, Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time.

In this episode…

Launching new products is one of the ideal ways to grow a business and increase revenue. While a new or innovative product may be exciting, it comes with many stressors. As an upcoming entrepreneur, you may not have adequate financial backing, which could prevent you from investing in a launch campaign. So, what can you do in this instance?

Business leader and product launch specialist Will Russell has systems in place to help guide you through your first product launch. Have you validated your product by simply engaging or enticing your customers? Do you know about and understand Amazon brand analytics that can determine your market opportunity? These are just a few steps in Russell’s method to successfully launch products. Interested in learning more?

Join host Josh Hadley in this episode of the eComm Breakthrough Podcast where he talks with the Founder and CEO of Russell Marketing, Will Russell, to discuss creating powerful marketing systems to launch new products. Together, the two discuss strategies for launching new products, how to know if your product is a winner, and understanding pain points. Plus, Will gets to talk about his first book.

Resources mentioned in this episode:

• Josh Hadley on LinkedIn
• eComm Breakthrough Consulting
• eComm Breakthrough Podcast
• Email Josh: [email protected]
• Hadley Designs
• Hadley Designs on Amazon
• Will Russell on LinkedIn
• Russell Marketing
• Russell Gives Foundation
• Launch in 5: Take Your Idea From Lightbulb Moment to Profitable Business in Record Time by Will Russell 

Special Mention(s):

• Kevin King
• Howard Thai on LinkedIn
• Roland Frasier on LinkedIn
• Michael E. Gerber on LinkedIn
• The E-myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It by Michael E. Gerber

Related Episode(s):

• Kevin King’s Wicked-Smart Tips for Building an Audience of Raving Fans
• Mastermind Level Strategies From a Former Top 50 Amazon Seller With Howard Thai
• Seven Acquisition Strategies to Scale to Eight Figures and Beyond