Your favorite snacks are filled with toxic seed oils and ingredients that are harming your health. What if you could enjoy delicious, crunchy chips made the right way, fried in healthy beef tallow, that actually taste better than the junk food versions?

In episode 854 of the Savage Perspective Podcast, host Robert Sikes sits down with Steven Rofrano, the founder of Masa Chips. Steven shares his incredible journey from being a software engineer at Facebook to launching a successful food brand from his parents' backyard. They discuss the problems with modern food processing, the dangers of seed oils, and the importance of quality control. Steven explains his business philosophy of creating snacks that are both truly healthy and incredibly tasty, returning to traditional preparation methods. This conversation explores the challenges of scaling a business, the differences between direct-to-consumer and retail models, and why using high-quality ingredients like tallow is crucial for both health and flavor.

Ready to build a powerful physique while eating the foods you love? Join Robert’s FREE Bodybuilding Masterclass to learn the exact system for optimizing your health and transforming your body. Sign up here: https://www.ketobodybuilding.com/registration-2

Follow Masa Chips on IG: https://www.instagram.com/masa_chips/

Get Keto Brick: https://www.ketobrick.com/

Subscribe to the podcast: https://open.spotify.com/show/42cjJssghqD01bdWBxRYEg?si=1XYKmPXmR4eKw2O9gGCEuQ

Chapters:

0:00 - The Surprising Origin Story of Masa Chips 

1:15 - How a Health Argument Inspired a Business 

3:31 - How To Make The Perfect Chip in Your Backyard 

4:15 - Why He Quit Facebook to Start a Chip Company 

7:40 - In-House vs. Co-Packer: The Dangers of Outsourcing 

10:27 - DTC vs. Retail: What's the Best Business Strategy? 

13:26 - The Biggest Challenge When Building a Food Brand 

16:15 - Why Are Healthy Chips So Expensive? A Cost Breakdown 

18:54 - What Is The Philosophy Behind Ancient Crunch? 

21:20 - Why Tallow Is The Best Fat For Frying 

27:43 - How Modern Food Hijacks Your Taste Buds 

30:19 - The Truth About Seed Oil Studies 

35:41 - Are Seed Oils the #1 Cause of Obesity? 

38:48 - How to Avoid Seed Oils in Your Daily Life 

40:33 - Are Seed-Oil-Free Foods Here to Stay? 

45:13 - Were People Healthier in the 1950s? 

49:18 - What is the Future of Masa Chips? 

51:27 - Where to Find Masa & Vandy Chips