"40% of doctor-to-doctor referrals just disappear."
 
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GreyFinch - https://greyfinch.com/jillallen/
A-Dec - https://www.a-dec.com/orthodontics
SmileSuite - https://getsmilesuite.com/


Summary
 
In this conversation, Jill interviews Liz Sudit, co-founder of Bright Referral, about the challenges and solutions in referral management within orthodontics. Liz shares her journey in co-founding the company, emphasizing the importance of building relationships with referring doctors and leveraging technology to streamline the referral process. The discussion covers the significance of understanding the referral process, the role of data in improving referral management, and innovative marketing strategies to enhance patient referrals. Liz also addresses how Bright Referral can benefit both startup and established practices, highlighting the need for tailored solutions and the value of fostering trust in professional relationships.


Connect With Our Guest

Bright Referral - https://www.brightreferral.co/


Takeaways

• Bright Referral was founded to solve real problems in orthodontic practices.
• Referral management is a critical aspect of orthodontic marketing strategies.
• Building relationships with referring doctors is essential for successful referrals.
• Technology can significantly improve the referral process and patient experience.
• Understanding the referral process helps practices identify areas for improvement.
• Tailoring solutions to fit different practice needs is crucial for success.
• Data-driven insights can enhance referral management and marketing strategies.
• Innovative marketing approaches can help practices tap into new referral sources.
• Startups can benefit from implementing Bright Referral early in their practice.
• Trust and relationship-building are key components in the referral process.

Chapters
 
00:00 Introduction to Liz and Bright Referral
03:38 Challenges in Referral Management
07:28 Digitizing the Referral Process
10:32 Building Relationships for Business Growth
22:37 Addressing Patient Follow-Up Challenges
24:22 Expanding Referral Sources Beyond Doctors
25:06 Tracking and Managing Referrals Digitally
29:51 Using Data to Improve Referral Processes
36:14 Adapting Bright Referral for Different Practice Stages
38:58 Contact Info and Closing Thoughts 

Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice?

Reach out to me- www.practiceresults.com.
   
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