Bengu Sarica Dincer shares the importance of treating your brand as a multi-platform entity in 2026. Talking points include: What does treating your brand as a multi-platform entity actually mean? How do you treat your brand as a multi-platform entity? How does this interplay across search engines, social platforms, AI assistants, and niche communities? What search engines are key in 2026? Why do they like multi-platform entities? What social platforms are you referring to and how do you take advantage of social in this context? Where do AI assistants fit in? Why are niche communities important? How does it integrate into other marketing channels? How do you incorporate this into a plan? How do you measure success?