We all know trust matters in business. But it's usually framed as self-trust... trust yourself, back yourself, show up confidently. And while that's true, it's not the whole story.

In this episode, Jackie and I talk about the kind of trust that doesn't get nearly enough airtime, and why it's at the heart of everything from pricing and retreat planning to expectation setting and sustainable growth. This one goes deep into what it really takes to lead when you care deeply and still want to scale.

In this episode, you'll hear:

• The real truth about retreats that most people won't tell you
• How a casual comment from Jackie's assistant revealed a bigger industry-wide truth
• The hidden power of clear, consistent expectation setting (and why most people skip it)
• What happens when you change your themes and frameworks too often, even with good intentions
• Why being sold on what you're offering matters more than how you sell it
• The uncomfortable tradeoffs between personalization, pricing, and your own capacity
• What trusting others really looks like when you're scaling with care and speed

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