Tired of writing emails no one reads…or worse, emails no one clicks?

Daniel and Jay break down an email tactic that’s stupid simple but wildly underrated: how using animated GIFs can instantly lift your click-through rates and make any email impossible to ignore.

They explain why GIFs still outperform video in email, how to theme them for maximum relevance (especially during November–December), and how AI + free tools like Canva make creating them a three-minute job, even if you “don’t know what you’re doing.”

They break down:

> Why animated GIFs consistently boost click-throughs by 20%

> The seasonal window where GIF performance skyrockets

> How AI can create, crop, and embed GIFs for you instantly

If you’re a Marketer looking for an easy way to boost email performance this quarter, this one’s for you. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

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YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: https://workweek.com/