If you are serious about protecting your business then the safeguarding of intellectual property, your brand, is one of the things you can start looking into (if you haven’t) to protect it from any legal risks in the future. 

In this episode with Helen Kay, The Contracts Lawyer, we have an interesting and informative conversation regarding keeping one’s intellectual property safe specifically by registering a trademark. She clarifies to us that having a business name is different from registering a trademark as the latter is your way of securing your brand, making sure that you alone have the right to use it. She stresses on how your brand is one of your business’s most important assets, the benefits of registering your trademark, and she also guides us into the practical steps for registering a trademark, etc. 

Tune in to this episode to gather this information we made available to you. 

Resources: 

• Come and visit my website at (https://www.thesiteshed.com/)
• Check my latest podcast or listen to the previous ones (https://www.thesiteshed.com/podcasts/)
• Tradie Web Guys (https://www.tradiewebguys.com.au/apply)
• The Contracts Lawyer (www.thecontractslawyer.com.au)
• IP Australia (https://www.ipaustralia.gov.au/) 
• Check Part 1 of this series (https://www.thesiteshed.com/blog/contracts-1/)
• Check Part 2 of this series (https://www.thesiteshed.com/blog/contracts-2/)

What’s Discussed in This Episode: 

1. Overview of episode [4:16]
2. Registering a trademark [6:09]
3. The difference between the ™ and ® symbols [10:12]
4. Business names and trademarks [10:51]
5. Benefits of registering your trademark [11:57]
6. Registering similar business names [14:23]
   1. Check if your name is trademarkable [17:19]
   2. Identify the goods and services your business is about [21:04]
   3. Search for existing trademarks [22:17]
   4. Two ways to apply for your trademark [22:45]
7. Practical steps for registering a trademark 

Your Next Step:

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