In this first ever micro-episode, Chris dives into the core concept of attention and why every business, especially in home services, is in the "attention game." Whether you're a leader, business owner, or in sales, gaining and sustaining attention is crucial. Chris shares actionable insights on how to create a lasting impression, build influence, and grow your business using his "Six P's" strategy. Get ready for real-world examples, personal stories, and tips that you can start applying today.

Key Takeaways:

1. Introduction to the Attention Game (00:00)

• Why every business is in the attention game, whether they like it or not.
• How both education and entertainment are key to engaging your audience.

1. ROI: Return on Influence vs. Return on Investment (00:18)

• Understanding that the first ROI you’re aiming for is "Return on Influence" before anything else.

1. Personal Story: Chester Bennington and Authenticity (02:30)

• Chris shares a powerful story about his friend Chester Bennington (Linkin Park), explaining how authenticity helped Chester stand out.
• Key lesson: Be true to yourself to grab attention, just like Chester’s success with Linkin Park.

1. The Six P's of Marketing (08:00)

• Product: Make it clear what you offer. Don’t leave potential customers guessing.
• Place: Be specific about where you operate—this helps customers know if you're the right fit.
• Price: Whether you display prices or not, have a strategy in place.
• Promotion: Highlight your best selling points, from 24/7 service to customer reviews.
• People: Understand your buyers and answer their objections upfront.
• Personality: Infuse your brand with character and uniqueness to stand out.

1. Example of Using Personality in Marketing (16:30)

• Chris shares the famous "Ship My Pants" Kmart commercial as an example of using humor and personality to get attention.

1. Practical Tips for Your Website (18:00)

• Make sure your website is clear about your product, service area, and contact information.
• Provide easy options for customers to contact you, whether through chat or other methods.

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