How did Christina Tosi turn a love for baking into a business empire? In this episode, the creative force behind Milk Bar reveals how she blended curiosity, hustle, and creativity to transform a small bakery into a nationwide phenomenon. Known for its iconic creations like Birthday Cake and Cereal Milk, Milk Bar now boasts legions of fans, but Christina's journey was far from easy. We dive into the importance of embracing creative risks, celebrating failures, and pushing boundaries, while also exploring how her obsession with product iteration and customer experience has driven the brand's success. A two-time James Beard Award-winning chef, Christina also gives us a preview of her new cookbook Bake Club, out November 12, which features over 100 unfussy, mouthwatering sweet and savory recipes.