Aaron Sorin from AnyRoad talks about the importance and impact of experiential events for retailers, restaurants, and shopping centers. He explains how AnyRoad’s event management software helps businesses measure and optimize their event strategies. He covers examples including Johnny Walker's personalized whiskey tours and Westfield's holiday Santa experience, showing how they used feedback to improve the customer experience.

Keisha Virtue is a Senior Research Analyst for JLL.

James Cook is the Director of Retail Research in the Americas for JLL. 

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