Customer complaints can feel like a headache, but they're actually golden opportunities to turn dissatisfied individuals into lifelong brand ambassadors. I've seen firsthand how addressing one-star experiences with care and solutions can transform frustrated customers into loyal fans. On this episode, I break down how I approach complaints across multiple locations. It all starts with accountability—getting the full picture from both the team and the customer before crafting a solution. When handled well, those initial complaints often turn into glowing five-star reviews and powerful word-of-mouth for your business.

I also share the importance of training managers to handle these situations effectively. From gathering the clinic team's perspective to contacting the customer directly, it's about teaching leaders how to navigate challenges calmly and professionally. Sometimes, this includes joining a three-way call to guide the conversation, ensuring that everyone feels heard and a resolution is reached. Whether it's offering a refund, adding extra value, or just showing empathy, most complaints can be resolved positively—leaving customers impressed by how you handled the situation.

Of course, not every complaint will end with a happy customer. Some one-star reviews come from people you just can't please, no matter what you do. In those cases, it's fine to respond politely, acknowledge their feedback, and move on. You can't win over everyone, but focusing on your loyal supporters and improving your processes will always yield better results. This episode dives into the strategies we use to tackle reviews across multiple locations and turn potential setbacks into wins for our business.

Welcome to The Spinoso Podcast hosted by CEO, doctor, comic book geek, and car guy, Alex Spinoso. I help people and companies grow - especially in the medical business. While my experience and expertise is in scaling all types of medical businesses to 7, 8, 9-figures or more, I can be a mentor to anyone who wants to take ownership of their lives, become a better leader at home and at work, and overcome any obstacle that stands in their way.

(0:00) - Intro

(0:15) - Handling Customer Complaints and Creating Loyalty

(1:37) - Core Values and Training Managers

(4:59) - Resolving Complaints and Providing Solutions

(5:16) - Dealing with Unresolvable Complaints

(6:23) - Conclusion

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