00:00 – Introduction: Elevating the luxury open house experience 

03:01 – Micro vs. macro events: creating experiences that sell 

07:09 – Managing security, insurance, and client privacy 

10:01 – Event cadence: micro vs. macro scheduling strategies 

12:31 – Partnering with luxury vendors while maintaining exclusivity 

16:44 – Budget, ROI, and working with planners and marketing teams 

20:02 – Building an agent following and curated event guest list 

23:16 – Why personal invitations outperform mass outreach 

27:59 – Hosting public open houses with lifestyle-driven touches 

30:43 – Using visuals, art, and storytelling to elevate your events 

33:45 – Capturing media, expanding partnerships, and brand longevity 

39:11 – Reinvention, ROI, and lasting success in luxury real estate