Alexandra Toccin is the owner and co-founder of Toccin. As early as her days at The George Washington University—where she graduated with a degree in Marketing—Alex knew she wanted to work in the fashion industry. She interned and worked for several PR, fashion, and beauty brands, including Conde Nast, Ralph Lauren, and Emily & Ashley, and studied Fashion Marketing at the Parson School of Design. Today, Alex and her husband, Michael, oversee the design and marketing for Toccin, a brand dedicated to helping women feel stylish, comfortable, and confident wherever they are.

Alex joins us today to discuss how she turned a passion project into a profitable, full-time venture. She explains how networking can impact your journey as an Entreprenista and outlines why finding your niche is vital in the early days of any business. She discusses how listening to your audience and meeting their needs can position your brand for success and describes the logistics involved in launching an ecommerce site for fashion brands. Alex also highlights how she led her business through the pandemic in 2020 and reveals the key things to know before pitching a brand to retailers.

“Do your research, see what’s out there, and find an opportunity. You have to be ahead of the trend you’re seeing.” - Alex Toccin

This week on the Entreprenista Podcast:

How Alex and her husband started a fashion blog that led her to become an EntreprenistaTurning a blog into a full-time business and how listening to customer feedback helped Alex grow her businessThe challenges Alex faced in the early days of ToccinWhat people need to think about when launching a fashion brandAlex’s tips for launching an ecommerce site for fashion brandsHow Toccin pivoted during the pandemicThe power of time management and how Alex balances her time between Toccin and her childrenThe work dynamic between Alex and MichaelCreating social media content and building personal brands for businessWhat the fashion calendar is like and the process of getting into retail and doing wholesaleHow to figure out what to design for the next seasonThe importance of networkingAlex’s advice for pitching to retailers over ZoomWhat Alex wishes she knew before becoming an Entreprenista

Resources Mentioned:

QuickBooks

Our Favorite Quotes:

“Entreprenistas put so much pressure on themselves to do everything. Asking for help and having support isn't a bad thing.” - Alex Toccin“Whether it’s a fashion, lifestyle, or beauty product, you have to decide what channels of distribution you want and with whom it’s best to network.” - Alex Toccin“When you start your own fashion company, you have to decide if it’s going to be a product you’re selling or if you’re looking for other channels of distribution.” - Alex Toccin

Connect with Alex Toccin:

ToccinToccin on InstagramLDT on InstagramAlex Toccin on LinkedInAlex Toccin on Instagram

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