two & a half gamers

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/omK5UkWe7cE

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic Introduction and Overview

02:05 Discussion on Idle Outpost

04:11 Scaling and Downscaling in Idle Outpost

06:08 Comparing Idle Outpost to Other Idle Games

08:15 The Importance of Storytelling in Idle Games

16:42 The Complexity of Idle Outpost's Feature Set

24:48 Addressing Complexity and Pacing in Legend of Mushroom

26:15 Analyzing Revenue and Retention in the Game

30:50 The Role of Ads in Monetization

34:11 The Need for More Creative Concepts in Idle Games

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

Idle Outpost experienced scaling and downscaling in terms of downloads and revenue.

The game incorporates elements from other popular idle games, such as Adventure Communist and Legend of Slime.

Storytelling is an important aspect of idle games and can significantly impact player engagement.

Idle Outpost's feature set is complex, which may pose challenges for new players. Legend of Mushroom has issues with overwhelming complexity and fast-unfolding

The pacing and inventory system needs improvement

The decline in revenue and retention is a concern

Ads play a crucial role in the game's monetization

More creative concepts are needed to keep players engaged

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/how-to-market-a-merge-game-top3-ua?r=7qqaf&utm_campaign=post&utm_medium=web

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/yBym7yuDi5A

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro and Discussion on Mobile Gaming Podcast

01:18 Creative Trends for July

05:15 Analyzing Hustle Castle

08:57 Exploring Kingdom Guard

09:53 The Rise of Survivor IO

10:23 Analyzing Whiteout Survival

11:33 The Use of Rivers, Fences, and Tracks in Mobile Game Creatives

14:16 The Wild West of Copyright Infringement in Mobile Gaming

18:33 The Importance of Creating New Creatives for Different UA Channels

20:22 Analyzing Idle Outpost

22:59 Analyzing Township

23:15 The Use of Playables in Mobile Game Creatives

00:37 Near-Death Experiences and Tension in Creatives

10:23 Pushing Objects Off the Screen

20:13 Expanding Gates in Game Mechanics

27:27 Importance of High-Quality Visuals and Sound

31:57 Popular Games Showcasing Creative Trends

38:25 Clash of Clans' 12th Anniversary Celebration

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

Fear, tension, and near-death experiences are effective creative strategies in mobile gaming.

Creating new creatives is crucial for different UA channels, such as TikTok and Facebook.

Rivers, fences, and tracks are common elements used in mobile gaming creatives.

Playables play a significant role in driving engagement.

The conversation provides insights into the creative trends and strategies in mobile gaming for July. Near-death experiences and tension-inducing mechanics are popular in casual mobile game creatives.

Pushing objects off the screen is a common game mechanic used in creatives.

Expanding gates in game mechanics is a trend observed in casual mobile games.

High-quality visuals and sound are essential for engaging creatives.

Popular games like Brawl Stars, Royal Match, and Block Blast showcase these creative trends.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Special guest: Tim Morten

https://www.linkedin.com/in/tim-morten/

Stormgate

https://playstormgate.com/

https://store.steampowered.com/app/2012510/Stormgate/

Youtube: https://youtu.be/pVaQS942xI0

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q

Agenda

00:00 Epic intro

01:30 Introduction to Storm Gate

09:26 The Free-to-Play Model and Content Differences

14:07 The Business Model and Inspiration from StarCraft II

18:26 The Power of Custom Maps and the Editor

23:02 Ongoing Campaign Content Updates

25:24 Improving the Game and Listening to Feedback

31:57 Observing Recent Game Launches

35:10 The Evolution of Stormgate

44:47 Maintaining Independence

50:18 Support from Investors and the Community

01:00:12 Future Updates

01:03:11 Creating a Long-lasting Game

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

Frost Giant Studios is developing Storm Gate, a new PC real-time strategy game that follows the gameplay heritage specific to Blizzard RTS.

The game has different modes, including campaign, cooperative, and competitive, and Frost Giant Studios aims to avoid pay-to-win mechanics and grind.

Players can try the game for free and then purchase additional content if they choose.

The studio plans to release new campaign content regularly and is committed to listening to player feedback and improving the game. Stormgate is an evolving game that blends elements from Warcraft and Starcraft to appeal to a broad audience.

The team behind Stormgate is committed to maintaining their independence and creating the best game possible.

The game has received support from investors and the community through crowdfunding campaigns.

Future updates for Stormgate include new co-op maps, more heroes, seasonal events, a map editor, and a learning tool system.

The goal is to create a game that players enjoy and continue to purchase, similar to the longevity of Blizzard games.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://lancaric.substack.com/p/how-to-market-a-merge-game-top3-ua

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/bax7FJPrcgw

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Introduction and Soft Launch Sonar

01:20 Dark and Dark Mobile

05:01 Dot Dot Blast

06:17 Coin Pusher Adventures

08:21 RoomScapes

10:05 Octopus Feast

11:57 Subway Surfers City

16:20 Tavern Legend

18:02 Chinese Games and Dinner

19:02 Creating a New 4x Genre: Whiteout Survival

21:41 Chinese Companies Dominating the Casual Market

25:51 Chinese Companies Coping with Each Other in the Forex Genre

29:31 Empires and Magic: A Forex Game with Empires and Puzzles Core

33:26 Bacon's Revenge: Reordering Weapons and Merging in a Roguelite RPG Tower Defense

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

Soft launch games offer a glimpse into upcoming releases and allow for testing and feedback.

Different game genres, such as line puzzles, coin pushers, and room renovation, are popular in soft launch.

Cross-promotion and meta-game features are strategies used by game developers to increase engagement and monetization.

The success of a game in soft launch can be influenced by its unique gameplay mechanics and appealing themes.

Soft launch games often undergo iterations and updates based on user feedback and market trends. Soft-launched games from Chinese developers dominate the conversation.

Common themes include variations of the 4X genre, merge and match mechanics, tower defense gameplay, and rogue-lite RPG elements.

Successful mobile mechanics are often taken from popular Steam games

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Youtube: https://youtu.be/_FM7O4K803c

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Introduction and Overview of the ChinaJoy Trip

02:56 The Impressive Growth of the Chinese Gaming Market

06:07 Exploring WeChat Mini Games and Unique Features of the Chinese Market

11:30 The Gray Area of Renting ISBNs and Other Publishing Insights

14:51 Data Sharing and Quick Payments in the Chinese Gaming Industry

17:19 Immediate Advertising Revenue and the Convenience of the Chinese Market

21:58 Long Working Hours and the Shrinking China Joy Expo

24:20 Grumpiness and Hunger

24:44 Big Brands and High Production Value Booths

25:14 The Popularity of Gacha Machines

26:06 The Rise of Live Games

29:03 The Importance of UA and Creatives

32:08 The Differences Between Western and Chinese Markets

32:34 The Speed of Game Development in China

33:13 The Abundance of Doodle Magic-like Games

38:07 Admiration for Chinese Game Developers

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

The Chinese gaming market is rapidly growing and is projected to reach $40 billion in revenue this year.

Mobile games dominate the Chinese gaming market, with nearly 75% of the market share.

WeChat mini-games are popular in China and offer fully-fledged gaming experiences within the WeChat app.

The Chinese gaming industry operates quickly, with fast payments and data sharing among industry players.

The Chinese market has unique features, such as the use of QR codes for payments and the extensive sharing of data within the industry. ChinaJoy is a major gaming expo in China that attracts big brands and showcases booths with high production values.

Gacha machines are prevalent at ChinaJoy, offering various items and experiences.

Live games, where players battle in real-time, are popular in China and can run thousands of games simultaneously.

UA (user acquisition) and creatives are highly valued positions in the Chinese game industry.

The Chinese market is known for its speed of game development and the abundance of Doodle Magic-like games.

Chinese game developers have a different mindset and approach to creativity compared to the Western market.

The hosts express their admiration for the creativity and expertise of Chinese game developers and their desire to return to China in the future.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg, Matej Lancaric⁠

Podcast:

Join our slack channel here: hhttps://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Epic intro

01:20 Introduction and Disappointment with Genshin Impact

02:19 Competition from Anime RPG Gacha Games

06:15 Critique of Gameplay Mechanics

10:50 Impressive Visuals of Genshin Impact

19:50 Exploring the Anime-Inspired World of Zenonzard

20:29 Disappointing Pacing and Lack of Action in Zenonzard

21:20 The Gacha System in Zenonzard and miHoYo's Other Games

26:19 The Revenue Potential of Zenonzard

29:06 The Need for Change in Zenonzard's Game Mechanics

---------------------------------------

Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

---------------------------------------

Takeaways

Genshin Impact has received mixed reviews and has not lived up to the hype.

The game faces competition from other anime RPG gacha games in the market.

The gameplay mechanics, including excessive non-combat activities, have been criticized.

The combat in the game is visually impressive but lacks satisfaction.

Despite its flaws, Genshin Impact has impressive visuals and production quality. Zenonzard is a visually impressive mobile game with an anime-inspired art style and an urban fantasy setting.

The game's pacing and lack of action can be disappointing for some players.

The gacha system in Zenonzard is similar to miHoYo's other games, Genshin Impact and Honkai Impact 3rd.

While Zenonzard may not have met miHoYo's revenue expectations, it still generates a significant amount of money.

miHoYo may need to consider changing their game mechanics and meta to attract and retain players.

---------------------------------------

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on YouTube, Spotify, and Apple!

Please share feedback and comments - [email protected]

---------------------------------------

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes

This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

This is no BS gaming podcast 2.5 gamers live AMA session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Agenda

00:00 Epic intro

03:00 Game Design and Monetization

11:01 Implementing Back-End Logic

19:30 Choosing Monetization Strategies

32:04 Maximizing App Monetization and User Acquisition with the Molokko SDK

34:48 The Rise of Non-Game Ads in Mobile Games

35:06 Exploring Meta Games and Their Impact on the Gaming Industry

36:11 Harnessing the Power of Playable Ads for App Marketing

38:18 The Importance of Localization for App Store Optimization

41:48 Targeting High-Value Users with Value Optimization Campaigns

44:14 Optimizing Ad Network Performance for Revenue and Competitiveness

48:37 Keeping Up with Industry Trends: Machine Learning Translation in Google Play

We are testing Project Rise PRE—ALPHA, a really fun rogue-lite game developed by @Supercell. There is so much to improve, but Supercell is taking this seriously and getting feedback from Players

So far, there are 6 Heroes: Archer, Barbarian, Valkyrie, Fisherman, Hog Rider and Firecracker. You play in a team of 3 (if matchmaking works), exploring the map and trying to find the way to the next level of the tower, where you have to beat the boss stage.

The perks are shared with your party so you can split up and clear the map quickly. The perks can range from sustain to damage and mobility. You respawn in 5 seconds when you die, but your party has limited respawns. Only two. You can get more revives with the "stay alive" perk. Well, tune in!

This is no BS gaming podcast 2.5 gamers session #. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Matej Lancaric⁠

Youtube: https://youtu.be/00Tdhl8TiFQ

Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2ftcc85es-CesThaafn9k0BIFSVAV8FQ

Agenda

00:00 Epic intro

01:00 Introduction and Thanking Supercell

01:38 Recapping the Announcement of Clash Heroes

03:07 Exploring the Gameplay Mechanics of Project Rise

08:22 Discussing Technical Stability and Feedback in the Pre-Alpha Testing

23:35 Highlighting the Importance of the Supercell IP in Attracting Players

31:38 Exploring the Gameplay Mechanics and Character Selection

33:40 Challenges and Feedback: Improving Technical Stability and Communication

34:59 Monetization Potential: Gear and Character Customization

36:18 The Importance of Player Feedback in Shaping Development

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Matej Lancaric

User Acquisition & Creatives Consultant

⁠https://lancaric.me

Felix Braberg

Ad monetization consultant

⁠https://www.felixbraberg.com

Jakub Remiar

Game design consultant

⁠https://www.linkedin.com/in/jakubremiar

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Takeaways

Two gamers are discussing the pre-alpha testing of Project Rise, a game from Supercell.

The gameplay mechanics are explored, including character selection, perks, abilities, and floor progression.

The technical stability issues and the feedback process for the pre-alpha testing are mentioned.

The importance of the Supercell IP in attracting players is highlighted.

The game's level progression and challenges provide depth and replayability.

Technical issues and lack of communication between players are areas that need improvement.

The game has the potential for monetization through gear and character customization.

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Latest article - https://open.substack.com/pub/lancaric/p/match-3d-ua-playbook-real-data-inside?r=7qqaf&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

Do you have UA questions nobody can answer? Ask ⁠⁠⁠⁠⁠⁠⁠⁠Matej AI⁠⁠⁠⁠⁠⁠ - the First UA AI in the gaming industry! https://lancaric.me/matej-ai

Felix Latest Article -

https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes