This is no BS gaming podcast 2.5 gamers session #24. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Kate Lovejoy, Niels Beenen, Felix Braberg, Matej Lančarič, 

Youtube: https://youtu.be/2NE3ls6nVu4

We will be discussing one year after the IDFA "apocalypse" & tectonic shifts happened. Everything UA, Ad monetisation, retargeting and Skan 4.0 related.  Whoop whoop! 

Agenda:

2:34 How did our day to day job changed after IDFA bullshit happened?

8:05 Felix, you had some (secret) tips and tricks on how to increase it. Could you share? Why should companies test out pre-prompt windows?

12:10 How do gaming companies look at retargeting in general? Or, how was it before IDFA and how is it now? Is it a significant % of their spend?

13:20 How to incorporate retargeting spend into UA costs / CPIs?

16:44 How do MMP approach retargeting? 

19:47 Retargeting & control groups!

20:16 How to approach retargeting on iOS?

22:52 UA & Retargeting is dead

24:06 Were companies pulling back spend on iOS? 

26:27 Apple recently announced SKAN 4.0. Without going too geeky, what can we expect? How are these changes going to affect measurement?

31:00 Tip for SKAN 4.0

32:00 No SKAN no problem for retargeting

32:30 Creative testing on retargeting

33:30 Which game genres have the highest opt-in rates from what you can see? And why?

35:00 Singular Product innovations for iOS

36:50 IDFA dinosaurs vs Google privacy sandbox

41:00 iOS LTV prediction

42:00 last comments, tips & tricks, recommendations

Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #23. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/7LIHLx4fWeU

What should we look at?

UA 

Channel performance

Creative history

Daily spend vs daily revenue

Paid vs organic

Data health check

Admon

GD?

Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #22. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič & special guest Enric Pedró

Youtube: https://youtu.be/Q2q6LKJ6QDQ

Q&A

How does Tilting point snipe companies? 

We’ve heard from a banker that Tilting point shares are going for a hefty mark up in the secondary market - what’s TPs secret?

“We get to be very good at predicting game performance.” said your CEO in one of the interviews. How exactly are you predicting the performance? Can you share the process?

What is your UA process? How do you approach creatives?

How do you structure your UA team? Based on games, platforms or channels?

What is the long term goal of the company?

How do you see the current game’s publishing environment and its evolution in recent years?

“Web3 strategy is now one of our core strategic pillars.” says one of your blogs. Can you please elaborate a bit more? How can you help companies bridge games from Web2 to Web3?

How can you help native Web3 game companies reach broader audiences? What is the UA strategy there?

Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #21. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/0aHX6LQrhrs

Agenda:

1:30 Explicit ads (Breaker Fun 1 & 2 by MoGame)

https://res1.applovin.com/o7e02c07/c90fed39eb8753b02925462885680884e45f69e9_v23_phone.mp4

https://res1.applovin.com/o7e02c07/723bb9954d431db13fbbad23fc66e1546398d74b_v23_phone.mp4

Google Play SDK Index - https://play.google.com/sdks

6:30 Bobby Kotick voted to be re-elected to board by Activision Blizzard shareholders

https://www.pocketgamer.biz/news/79039/bobby-kotck-voted-re-elected-board-activision-blizzard-shareholders/

8:03 Meta Reveals VR Headset Prototypes Designed to Make VR ‘Indistinguishable From Reality

https://www.roadtovr.com/meta-vr-headset-prototypes-visual-fidelity-indistinguishable-from-reality/

11:20 TikTok’s ByteDance Generates $1 Billion From Mobile Games in One Year

https://sensortower.com/blog/bytedance-mobile-games-one-billion-revenue

16:50 Tiktok rocket ship

Slope after hitting $10bn in revenue what happens after that

19:20 Tiktok UA intro

20:15 Tiktok Fun facts (location targeting restrictions)

29:00 Pangle issues

33:00 UA best practices

39:00 US Purchase campaign (FB vs tiktok CPI comparison)

39:40 UA challenges

42:30 Initial campaign structure & targeting

44:00 "predictions"

Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #20. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/dQLmWPIHPgk

The Ants: Underground Kingdom base-building strategy game and moves the player's perspective to the underground ant kingdom, and the 3D realistic modeling of the game screen mixed with the real image of ants, so that players can recognize a variety of ant species while playing the game, this fresh and unconventional theme is really attractive. 

The game offers a Rich Multilayered strategic gameplay and graphics experience. Unlike most modern games, it is lightweight in size, making it accessible for lots of players. 

In this game, the Player is the Ultimate Ant Ruler who leads the Queen, Builds the Anthill, grows the colony, and defends against the enemies. 

According to Sensor Tower, the fastest growing theme in terms of revenue was animal/insect, which generated $26.5 million in U.S., representing an increase of 904% year-over-year. Sensor Tower attributed the majority of this growth to The Ants: Underground Kingdom from StarUnion, which accounted for 89.6% of consumer spending.

Agenda:

1:50 Gamesforum Berlin (kudos)

3:40 Intro about StarUnion Interactive

6:30 Are Ants a 4X game or not?

10:10 What stands behind the success of the game?

13:20 realistic life of ants creatives

17:00 levelup creative concepts

21:30 What kind of % is UA or GD behind the success?

27:00 Ant breeding concept

29:10 Hypercasual & competitors inspiration

31:00 No one complains about the Ant creatives

36:00 Female vs male oriented creatives

38:30 Which creative concept to start with? 

39:45 What kind of theme has the lowest CPI? 

Article with creatives - https://lancaric.me/deconstruction-of-the-ants-underground-kingdom-creatives/ 

Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #19. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/NS8KHTzuJuw

Agenda

2:00 Vungle correction

4:30 The King info leak

15:25 5 Game design tips to level up your game

Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #18. This week we continue with our new segment! The Mobile Gaming Company Happy Hour where we do a deep dive on a mobile gaming company from the perspective of Game Design, UA and Ad Mon. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/vD221MHe6SU

Today we’ll be discussing King

Before Diving in here’s some topline information about King:

Agenda

2:05 King topline information

4:00 Intro to King User Acquisition

4:45 UA general information

8:24 King doesnt love external UA

11:20 Top UA channels

12:00 Why Applovin makes a lot of sense

14:15 Interesting UA facts

16:40 Creatives

21:00 UA suggestions

24:30 Live ops fuels UA

25:20 King Admonetisation

27:30 Chink in the Royal armor

28:30 King selling inventory old way (no mediation)

30:00 Ad revenue assumptions

33:00 How could King increase ad revenue by 30%?

38:52 King & competitors in puzzle genre

41:45 King’s IAP revenue

44:20 Candy crush history & analysis

48:00 11k levels in Candy Crush - WOW

49:20 Candy crush soda saga analysis

50:45 What kind of games King launched in the last years?

52:00 Crash bandicoot

54:00 King killed games

56:30 Snowprint information

1:01:40 Knighthood

1:03:00 Phoenix games takes Knighthood & increase revenue

Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #17. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. 

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/Gs3YE6MJKIg   

Agenda 

2:55 Recession & mobile games

14:50 Apex Legends 

21:34 The creative framework  

40:40 5 secret tips where to get inspiration

Describing creative process from scratch 

competitor research + old creatives assessment, brainstorming, creative brief, production, testing, evaluation, iteration, new brainstorming,  all over again 

What kind of tools to use for competitor research?  

5 secret tips where to get inspiration 

Youtube videos with millions of views (unboxing - chest openings) 

Current situation (covid, EURO, seasonal creatives - although those suck balls) 

Memes (drake, whatever else trending at the moment… ) 

Hype (Netflix series, …) 

Different game genres

Why are we making creatives for players and not art directors? 

presentation with tips & examples 

https://docs.google.com/presentation/d/1azXidQYoAneJgEAaV-ylJ67c8XVFallrzY4OIHSE5B0/edit   

Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #16. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy. 

Panelists: Jakub Remiar, Felix Braberg 

Youtube:  https://youtu.be/Ys7A3F7MFt4  

Agenda

00.40 Matej missing in action after beach party

02.00 Introduction

03.36 Possible EA Acquisition

06.50 Marvel Snap 

11.40 Ubisoft want Eur 60 per share

14.11 Tencent revenue growth slows

18.53 TikTok wants to release in-app games this year

23.00 Ad Monetization Secrets

24.00 All is a negotiation 

26.00End cards from ads 

29.00 X close button

32.00 Audio turning on

33.00 High placement price points

35.00 Vungle Bidder

36.30 Unity Latency 

38.24 Admob Placements

40.51 Rewarded Video icons during holidays

7 Secrets of making more money with Ad monetisation  

As an Admon person it’s your job to know as much as possible about as many networks as possible. This gives you the edge to make more ad revenue. So I learned all these things in a variety of ways. Ranging from being angry, making mistakes, and at 4 am at a conference bar. I’ll start with some general ones then network specific ones.   

Everything when it comes to ad networks is a negotiation and you can negotiate anything!   

The real first make or break moment comes when you’re able to get an AM in all the networks that you work with. Having this connection allows you to ask for all things 

Bigger networks obviously listen less 

End cards from ads  

X’s to close ads  

Audio Turning on when phone is muted 

Placement Price Points are too high  

Moving on to Network specific tips  

Vungle - If you’re using Vungle on bidder and your average eCPM in the waterfall is higher than $26 you should move to Vungle Placements  

Unity - Everyone talks about latency on the mediation side. On Unity you can also get latency if you have too many placements created on Unity that you’re not using.  

Admob - This is a deadly tip but a bit of a double edged sword. The admob algo works by ramping up data in the first 3 days to feed its algo on price points.   

Game Design for ads?  Change ad buttons every time there is a holiday (Christmas, Halloween etc).   

Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #15. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy it.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/BKyjxR8t_qg

Agenda

1:30 Correction of Admon stuff from session #14

6:20 Applovin buys Wordle! (Modern cinderella story)

10:00 Mobile game revenue decreased for first time ever in Q1 2022

13:00 Despite record Q1 2022 for declared M&A, value of closed deals decreased

Sell in May and then be away…

20:00 Ads in the metaverse

Basics of UA

22:30 when to start working on UA?

23:20 How UA can help before game is built? What are the KPIs to look at?

24:20 video #10 marketability tests

25:00 technical stage & KPIs

26:15 Retention KPIs (game + UA)

27:45 What kind of budget to use?

30:50 Never kill a game based on only one channel

32:30 Proxy events dont work in reality

34:15 Scaling the game and profitable UA

34:45 Top 3 creative tricks

36:00 Golden cohorts

38:30 Use Soft launch data for global launch assumptions

40:20 Different optimisation methods (Purchase vs AdROAS)

UA Myths

42:20 - UA can save your game

45:00 UA is the problem why your game is not working

46:00 how to see the UA is shit?

49:10 game will work without UA

Please share feedback and comments - [email protected] / lancaric.me