two & a half gamers

two & a half gamers

By Lancaric.meLeisureVideo Games
Download on the App Store

two & a half gamers episodes

  • Unity Special no.2: Boycott - Developers Fight Back in the mediation war

    This is no BS gaming podcast 2.5 gamers Unity session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

    Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

    Youtube: https://youtu.be/qj0nnoj8AWQ

    Join our slack channel here: ⁠⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w⁠⁠⁠


    Agenda:

    00:00 Epic intro

    01:00 Developers Boycott

    28:25 Blended ROAS


    https://mobilegamer.biz/unity-boycott-begins-as-devs-switch-off-ads-to-force-a-runtime-fee-reversal/

    Join the Boycott here:

    https://docs.google.com/forms/d/e/1FAIpQLSeSRvFrXeDocqPwyjsYwbQ4fObJGJ2THrUjzSqHvMcoCWaIIA/viewform


    Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

    Hit the Subscribe button on YouTube, Spotify, and Apple!

    Please share feedback and comments - [email protected]

    If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

    35 min
  • Unity Special: From $200/month fee to $187k. Death kiss to (small & hypercasual) developers

    This is no BS gaming podcast 2.5 gamers Unity session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

    Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

    Youtube:⁠https://youtu.be/FYqMIovNvIU

    Join our slack channel here: ⁠⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w⁠⁠


    Agenda:

    00:00 Epic intro

    01:00 Unity intro

    29:25 Takeaways


    Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

    Hit the Subscribe button on YouTube, Spotify, and Apple!

    Please share feedback and comments - [email protected]

    If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

    36 min
  • Empire Takeover - 4X Hybridcasual review: UA, Creatives, Ad monetization, Game design (#77)

    This is no BS gaming podcast 2.5 gamers session #77. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

    Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

    Youtube: https://youtu.be/5H6iCu4rSQk

    Join our slack channel here: ⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w⁠

    Agenda:

    00:00 Epic intro

    04:22 Why is Jakub excited about Empire Takeover?

    05:00 Numbers

    05:54 Sadness multiplier

    07:00 Game design intro

    17:54 What are the learnings for game design?

    19:17 Ad monetization review

    20:54 Eye-watering numbers

    23:48 Why do ads not work in 4X?

    24:15 UA review

    26:39 UA channel mix

    31:08 Altered gameplay creatives


    Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

    Hit the Subscribe button on YouTube, Spotify, and Apple!

    Please share feedback and comments - [email protected]

    If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

    42 min
  • Gamescom Live Special: Creative trends, iOS measurement, Hollywood inspired games, UA channel mix

    This is no BS gaming podcast 2.5 gamers live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.

    *DISCLAIMER*

    This is a live session. The sound quality might be worse than the other episodes. If you want to get better quality, join us next time!


    Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Special guests: Ben Jeger, Arseny Lebedev, Manuel Prueter, Julian Werner, Daniel Kyrsa

    Youtube: https://youtu.be/ehVVwtwFryA

    Join our slack channel here: ⁠⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w


    Agenda:

    00:00 Epic intro

    01:00 Ben Jeger

    06:44 Arseny Lebedev

    15:17 Manuel Preuter

    26:53 Julian Werner

    37:00 Daniel Kyrsa


    Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

    Hit the Subscribe button on Youtube, Spotify, and Apple!

    Please share feedback and comments - [email protected]

    If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

    46 min
  • From hypercasual to hybridcasual - The Homa Games story (#76)

    This is no BS gaming podcast 2.5 gamers session #76. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

    Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

    Youtube: https://youtu.be/oOf8tPZGSgg

    Join our slack channel here: ⁠https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w

    Agenda:

    00:00 Epic intro

    01:00 Hybrid casual intro Homa games

    04:23 Retention KPIs comparison

    07:37 Fight for America hybrid casual intro

    08:25 Quick state.io info

    15:00 eCPM discussion

    16:20 CN weather balloons

    17:32 Revenue numbers

    20:10 Homa games SDK?

    21:47 Fight for America review

    21:48 Ad monetization

    27:30 Game design

    34:51 User Acquisition

    39:25 Creatives

    45:50 Attack hole review

    46:05 Game design

    55:50 Ad monetization

    58:00 UA

    1:00:23 Will Smith from wish

    1:02:48 last remarks


    Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

    Hit the Subscribe button on Youtube, Spotify, and Apple!

    Please share feedback and comments - [email protected]

    If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

    1 hr 5 min
  • Creative trends Q2 2023, Soft launch sonar Q2, Moloco for ad monetization (#75)

    This is no BS gaming podcast 2.5 gamers session #75. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

    Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

    Youtube: https://youtu.be/gFE_JKOTzvY

    Gamescom event! ⁠⁠https://www.singular.net/lp/gamescom2023-event

    Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w

    Agenda:

    00:00 Epic intro

    03:24 Join our most inclusive slack channel in gaming

    06:00 Jakub is checking our notes

    06:45 Felix is a 40-year-old female from the US

    07:58 Whiteout survival makes 20+ Mil/month

    08:00 Creative Trends Q2 2023

    08:03 Misty Continent

    10:50 Whiteout survival

    13:27 Jakub gives Fake Oscar to Century Games

    14:30 Rush Royale

    16:00 Kingdom Guard

    20:30 Evony

    25:00 No Pedro Pascal for Merge Mansion

    29:33 Creative trends takeaways

    30:22 Astro physics similar to Ad monetization

    30:30 Moloco for Ad monetization

    38:00 Soft launch sonar

    Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

    Hit the Subscribe button on Youtube, Spotify, and Apple!

    Please share feedback and comments - [email protected]

    If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

    Latest article: ⁠⁠⁠⁠⁠⁠https://lancaric.me/will-ai-finally-kill-ua

    1 hr 1 min
  • Monopoly GO review: CPI estimations, Revenue growth, Genre comparison, Monetization & design (#74)

    This is no BS gaming podcast 2.5 gamers session #74. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

    Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

    Youtube: ⁠⁠⁠⁠https://youtu.be/O1qlhlU2TIY

    Gamescom event! ⁠https://www.singular.net/lp/gamescom2023-event


    Agenda

    00:00 Epic intro

    02:31 Felix sharing great numbers on Linkedin

    04:00 Monopoly GO UA intro

    06:49 Monopoly GO revenue growth

    08:30 Retention numbers

    10:15 UA channel mix

    12:50 Facebook Connect

    14:30 Creative mix

    16:10 Initial CPI chit-chat

    18:06 Jakub gets demoted to 3rd best UA manager on the show

    20:25 Mr.Monpoly, AKA Milburn Pennybag

    21:34 When Celebs?

    22:23 Monopoly GO needs Robert De Niro

    23:11 CPI estimation!

    24:52 Admon review

    28:00 IP cut

    28:34 Game Design part

    33:18 Please send us your address - EliteDolphin

    35:30 Monetisation

    36:30 Facebook groups

    42:58 Monopoly IP limitations

    45:08 What is the purpose of the game?

    45:20 Why does Monopoly GO grow like hell?

    48:57 Game Rating

    49:56 Jakub takes us home!


    Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

    Hit the Subscribe button on Youtube, Spotify, and Apple!

    Please share feedback and comments - [email protected]

    If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

    Latest article: ⁠⁠⁠⁠⁠https://lancaric.me/will-ai-finally-kill-ua

    52 min
  • Meta Aggregated Event Measurement, Harry Potter flop in the West, Admon apocalypse tests (#73)

    This is no BS gaming podcast 2.5 gamers session #73. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

    Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

    Youtube: ⁠https://youtu.be/QUVvO9hjSj8

    Agenda:

    00:00 Epic intro

    04:30 Thank you for 3000 subscribers!

    06:00 Gamescom event! https://www.singular.net/lp/gamescom2023-event

    06:50 Felix running tests

    14:48 Aggregated Event Measurement

    26:49 Trust me, bro!

    29:53 Harry Potter Magic Awakened


    Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

    Hit the Subscribe button on Youtube, Spotify, and Apple!

    Please share feedback and comments - [email protected]

    If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

    Latest article: ⁠⁠⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

    51 min
  • South Korea Live Special: Market Review, Marketing strategies, UA channels, Creatives & Top games

    This is no BS gaming podcast 2.5 gamers special live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

    Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Inhoo Park, Shinhee Lee

    Youtube: https://youtu.be/VHTViASlOHY

    Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠⁠!

    Agenda:

    00:00 Epic intro

    01:25 Special guests introductions

    03:06 How do Korean Marketers see the Korean market?

    07:35 Out-of-Home Marketing in South Korea

    11:08 Celebrity alignment with the game genre

    14:38 Mobile gaming industry in KR

    16:00 Gaming genres Gender preference in Korea

    26:54 3 requirements for entering the Korean market

    30:31 UA channels in KR

    31:18 Chart boosting your game and the costs

    33:57 Korean industry

    39:05 Creatives


    Request the deck from the podcast here: https://docs.google.com/presentation/d/1_ef_FDMnAxPcUVe9E9CPOPrHDIPBkJg3/edit?usp=sharing&ouid=110982368861596372120&rtpof=true&sd=true

    Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

    Hit the Subscribe button on Youtube, Spotify, and Apple!

    Please share feedback and comments - [email protected]

    If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

    Latest article: ⁠⁠⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

    42 min
  • From hypercasual to hybridcasual - The SayGames story (#72)

    This is no BS gaming podcast 2.5 gamers session #72. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

    Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

    Youtube: https://youtu.be/9tmNnEkeZgQ

    Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠⁠⁠⁠⁠mistplay.com⁠⁠⁠⁠⁠⁠!

    Agenda:

    00:00 Epic intro

    03:03 SayGames intro (to hybrid casual)

    06:00 Why are we talking about Pirate Raid?

    06:35 1.5 gamers love pirates

    07:40 DreamDale intro

    09:19 DreamDale Ad monetisation review

    11:28 Skipits, the new admon feature

    12:44 How much money does DreamDale make a day on ads?

    15:03 Jakub tortures himself with ads

    16:30 DreamDale UA review intro

    17:32 Watch a rewarded video or buy a skipit to hear the UA secrets

    18:33 DreamDale playable

    23:54 You have Lilith from Wish

    30:16 DreamDale game design review

    34:00 UA built DreamDale

    36:14 UA can build your game profitably

    37:55 Pirate Raid Admonetisation intro

    39:33 New format of the end card

    43:13 Eastern European Nelly says the Pirate Raid is dead!

    43:15 UA Pirate Raid

    45:07 Felix with Dragonball Z Ads power

    47:11 Pirate Raid Game design review

    53:15 Who does hybrid casual better?


    Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

    Hit the Subscribe button on Youtube, Spotify, and Apple!

    Please share feedback and comments - [email protected]

    If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

    Latest article: ⁠⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

    58 min

About two & a half gamers

From the publisher's feed

This is a no BS gaming podcast. We share insights, knowledge and fun gossip relating to the topics of User Acquisition, Game Design and Ad monetisation. You will find here actionable insights in a fun…

More shows like two & a half gamers

Pivot by New York Magazine

Pivot

9,614 Listeners

The Vergecast by The Verge

The Vergecast

3,720 Listeners

Decoder with Nilay Patel by The Verge

Decoder with Nilay Patel

3,151 Listeners

Deconstructor of Fun by Deconstructor of Fun

Deconstructor of Fun

100 Listeners

Mobile Dev Memo Podcast by MobileDevMemo

Mobile Dev Memo Podcast

20 Listeners

The Journal. by The Wall Street Journal & Spotify Studios

The Journal.

6,075 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,390 Listeners

Parenting Hell with Rob Beckett and Josh Widdicombe by Keep It Light Media / Spotify Studios

Parenting Hell with Rob Beckett and Josh Widdicombe

911 Listeners

Dwarkesh Podcast by Dwarkesh Patel

Dwarkesh Podcast

572 Listeners

SmartLess by Jason Bateman, Sean Hayes, Will Arnett

SmartLess

57,609 Listeners

Hard Fork by The New York Times

Hard Fork

5,556 Listeners

GameMakers by Joseph Kim

GameMakers

8 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,041 Listeners

Prof G Markets by Vox Media Podcast Network

Prof G Markets

1,457 Listeners

Building Better Games by Benjamin Carcich

Building Better Games

10 Listeners