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This is no BS gaming podcast 2.5 gamers Unity session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/qj0nnoj8AWQ
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w
Agenda:
00:00 Epic intro
01:00 Developers Boycott
28:25 Blended ROAS
https://mobilegamer.biz/unity-boycott-begins-as-devs-switch-off-ads-to-force-a-runtime-fee-reversal/
Join the Boycott here:
https://docs.google.com/forms/d/e/1FAIpQLSeSRvFrXeDocqPwyjsYwbQ4fObJGJ2THrUjzSqHvMcoCWaIIA/viewform
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
This is no BS gaming podcast 2.5 gamers Unity session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube:https://youtu.be/FYqMIovNvIU
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w
Agenda:
00:00 Epic intro
01:00 Unity intro
29:25 Takeaways
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
This is no BS gaming podcast 2.5 gamers session #77. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/5H6iCu4rSQk
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w
Agenda:
00:00 Epic intro
04:22 Why is Jakub excited about Empire Takeover?
05:00 Numbers
05:54 Sadness multiplier
07:00 Game design intro
17:54 What are the learnings for game design?
19:17 Ad monetization review
20:54 Eye-watering numbers
23:48 Why do ads not work in 4X?
24:15 UA review
26:39 UA channel mix
31:08 Altered gameplay creatives
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on YouTube, Spotify, and Apple!
Please share feedback and comments - [email protected]
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
This is no BS gaming podcast 2.5 gamers live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
*DISCLAIMER*
This is a live session. The sound quality might be worse than the other episodes. If you want to get better quality, join us next time!
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič
Special guests: Ben Jeger, Arseny Lebedev, Manuel Prueter, Julian Werner, Daniel Kyrsa
Youtube: https://youtu.be/ehVVwtwFryA
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w
Agenda:
00:00 Epic intro
01:00 Ben Jeger
06:44 Arseny Lebedev
15:17 Manuel Preuter
26:53 Julian Werner
37:00 Daniel Kyrsa
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - [email protected]
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
This is no BS gaming podcast 2.5 gamers session #76. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/oOf8tPZGSgg
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w
Agenda:
00:00 Epic intro
01:00 Hybrid casual intro Homa games
04:23 Retention KPIs comparison
07:37 Fight for America hybrid casual intro
08:25 Quick state.io info
15:00 eCPM discussion
16:20 CN weather balloons
17:32 Revenue numbers
20:10 Homa games SDK?
21:47 Fight for America review
21:48 Ad monetization
27:30 Game design
34:51 User Acquisition
39:25 Creatives
45:50 Attack hole review
46:05 Game design
55:50 Ad monetization
58:00 UA
1:00:23 Will Smith from wish
1:02:48 last remarks
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - [email protected]
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
This is no BS gaming podcast 2.5 gamers session #75. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/gFE_JKOTzvY
Gamescom event! https://www.singular.net/lp/gamescom2023-event
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-20oqnc9hf-kF8_OSJUb6MxD6n2eS448w
Agenda:
00:00 Epic intro
03:24 Join our most inclusive slack channel in gaming
06:00 Jakub is checking our notes
06:45 Felix is a 40-year-old female from the US
07:58 Whiteout survival makes 20+ Mil/month
08:00 Creative Trends Q2 2023
08:03 Misty Continent
10:50 Whiteout survival
13:27 Jakub gives Fake Oscar to Century Games
14:30 Rush Royale
16:00 Kingdom Guard
20:30 Evony
25:00 No Pedro Pascal for Merge Mansion
29:33 Creative trends takeaways
30:22 Astro physics similar to Ad monetization
30:30 Moloco for Ad monetization
38:00 Soft launch sonar
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - [email protected]
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: https://lancaric.me/will-ai-finally-kill-ua
This is no BS gaming podcast 2.5 gamers session #74. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/O1qlhlU2TIY
Gamescom event! https://www.singular.net/lp/gamescom2023-event
Agenda
00:00 Epic intro
02:31 Felix sharing great numbers on Linkedin
04:00 Monopoly GO UA intro
06:49 Monopoly GO revenue growth
08:30 Retention numbers
10:15 UA channel mix
12:50 Facebook Connect
14:30 Creative mix
16:10 Initial CPI chit-chat
18:06 Jakub gets demoted to 3rd best UA manager on the show
20:25 Mr.Monpoly, AKA Milburn Pennybag
21:34 When Celebs?
22:23 Monopoly GO needs Robert De Niro
23:11 CPI estimation!
24:52 Admon review
28:00 IP cut
28:34 Game Design part
33:18 Please send us your address - EliteDolphin
35:30 Monetisation
36:30 Facebook groups
42:58 Monopoly IP limitations
45:08 What is the purpose of the game?
45:20 Why does Monopoly GO grow like hell?
48:57 Game Rating
49:56 Jakub takes us home!
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - [email protected]
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: https://lancaric.me/will-ai-finally-kill-ua
This is no BS gaming podcast 2.5 gamers session #73. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/QUVvO9hjSj8
Agenda:
00:00 Epic intro
04:30 Thank you for 3000 subscribers!
06:00 Gamescom event! https://www.singular.net/lp/gamescom2023-event
06:50 Felix running tests
14:48 Aggregated Event Measurement
26:49 Trust me, bro!
29:53 Harry Potter Magic Awakened
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - [email protected]
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design
This is no BS gaming podcast 2.5 gamers special live session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Felix Braberg, Matej Lančarič, Inhoo Park, Shinhee Lee
00:00 Epic intro
01:25 Special guests introductions
03:06 How do Korean Marketers see the Korean market?
07:35 Out-of-Home Marketing in South Korea
11:08 Celebrity alignment with the game genre
14:38 Mobile gaming industry in KR
16:00 Gaming genres Gender preference in Korea
26:54 3 requirements for entering the Korean market
30:31 UA channels in KR
31:18 Chart boosting your game and the costs
33:57 Korean industry
39:05 Creatives
Request the deck from the podcast here: https://docs.google.com/presentation/d/1_ef_FDMnAxPcUVe9E9CPOPrHDIPBkJg3/edit?usp=sharing&ouid=110982368861596372120&rtpof=true&sd=true
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - [email protected]
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design
This is no BS gaming podcast 2.5 gamers session #72. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič,
Youtube: https://youtu.be/9tmNnEkeZgQ
00:00 Epic intro
03:03 SayGames intro (to hybrid casual)
06:00 Why are we talking about Pirate Raid?
06:35 1.5 gamers love pirates
07:40 DreamDale intro
09:19 DreamDale Ad monetisation review
11:28 Skipits, the new admon feature
12:44 How much money does DreamDale make a day on ads?
15:03 Jakub tortures himself with ads
16:30 DreamDale UA review intro
17:32 Watch a rewarded video or buy a skipit to hear the UA secrets
18:33 DreamDale playable
23:54 You have Lilith from Wish
30:16 DreamDale game design review
34:00 UA built DreamDale
36:14 UA can build your game profitably
37:55 Pirate Raid Admonetisation intro
39:33 New format of the end card
43:13 Eastern European Nelly says the Pirate Raid is dead!
43:15 UA Pirate Raid
45:07 Felix with Dragonball Z Ads power
47:11 Pirate Raid Game design review
53:15 Who does hybrid casual better?
Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!
Hit the Subscribe button on Youtube, Spotify, and Apple!
Please share feedback and comments - [email protected]
If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric
Latest article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design
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