two & a half gamers

This is no BS gaming podcast 2.5 gamers session #71. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ Felix Braberg⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube:

00:00 Epic intro

01:46 Google Consent Management Platform

05:40 Easybrain CMP implementation

12:22 Ads are beautiful, regulatory bullshit is not

12:55 Google Ads transparency center

14:47 Realtime usage of Google Ads library

21:40 TikTok new AI scripts generator

25:10 Game designer can't make a script for a creative

28:30 We are having a waifu intervention

28:42 Horse racing game script

33:07 Game review radar

50:03 Jakub shows his true, but mean face

51:17 Review Radar, see you next time!

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠https://lancaric.me/will-ai-finally-kill-ua

Useful links:

https://adstransparency.google.com/

https://ads.tiktok.com/business/creativecenter/script-generator/pc/en

https://blog.google/products/ads-commerce/new-consent-management-platform-requirements-for-serving-ads-in-the-eea-and-uk/

https://iabeurope.eu/cmp-list/

This is no BS gaming podcast 2.5 gamers special session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, Lilith

Youtube: https://youtu.be/4H8baIgosnw

00:00 Epic intro

04:00 Scaling system

11:40 Seasonal content

20:45 Altered gameplay

21:14 Path of exile

26:38 Pay for comfort

35:14 POE2 beta announcement

40:24 Diablo dads FTW!

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: https://lancaric.me/will-ai-finally-kill-ua

This is no BS gaming podcast 2.5 gamers session #70. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠⁠ Felix Braberg⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

Youtube: https://youtu.be/BXqKnS-qfZU

00:00 Epic intro

02:40 Our South Korea visit

03:17 Felix is busy on a day we record a Diablo episode

03:45 Voodoo going hybrid casual

05:56 Hypercasual is dead ... to Voodoo!

07:03 Voodoo rumors

10:46 Habby is a new Voodoo

11:20 Get on a hype train, bro!

14:00 Mob control intro

18:23 Jakub still plays on his computer

20:00 Why close the ad? It's the best part!

21:30 No unfolding gameplay

26:20 Skipit's

26:40 Mob control ad monetization review

28:33 Admon estimates

30:10 UA introduction

31:30 UA channel mix

33:44 Mob control creatives

39:45 Collect em all creatives

43:25 Fake creatives in the game every 10 levels

44:25 Collect em all - UA channel mix

46:46 Collect em all, intro

50:25 Retention numbers

53:53 ASMR slicing!

54:10 Ads monetization

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

This is no BS gaming podcast 2.5 gamers session #69. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r,⁠⁠ Felix Braberg⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

For the actual gameplay, check out Youtube: https://youtu.be/dHrAS5uq7y0

00:00 Epic intro

02:30 Felix is giving us shit for the Squad Busters episode

03:35 Rewarded ads end cards arms race

04:41 Interactive end cards history lesson

06:49 Felix is showing why he is a 0.5 gamer on the show

10:43 Jakub brainfarts about the end cards

12:46 Why you should not soft launch your game in the US!

22:43 Matej is getting smashed for bringing up a terrible example

25:20 Philippines for a soft launch?

26:22 Night Crows intro

28:43 Jakub is flying over Slovakia in a Korean mobile game

34:21 Streamer supporter system

36:00 Jakub disappoints us a bit

36:52 Streamer prize pool increased by 2 mil while we talk

37:32 Marketing 101 - Branded Grocery store

37:52 Wagyu burger with Night Crows coupons?

38:25 Somebody said branded car wash?

39:19 Jakub claims the 2nd best UA manager spot by FAR

39:40 Why is this game making so much money?

45:40 Jakub has its own game design catchphrase!

47:05 Matej speculates about the Night Crows mechanic

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest article: ⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

two & a half gamers, Matej⁠ teams up with Joseph Kim⁠ from GameMakers & discuss last year's Top 5 mobile gaming global launches. This is a live episode recorded in Los Angeles.

Youtube: https://youtu.be/_hY8nU6QGMo

Agenda:

Honkai Starrail

Monopoly GO!

Survivor!.io

Marvel Snap

Frozen City

GameMakers:

https://www.youtube.com/channel/UCJNjY2wtI5-F9ECeSA9KhEQ

https://gamemakers.com/

https://gamemakers.substack.com/

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Floodrush article: ⁠https://lancaric.me/supercell-floodrush-user-acquistion-game-design

This is no BS gaming podcast 2.5 gamers session #68. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, Felix Braberg⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,

For the actual gameplay, check out Youtube: https://youtu.be/v_n2Keqk_vI

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠⁠mistplay.com⁠⁠!

Agenda:

00:00 Epic intro

01:30 Cheap guys complaining about stuff

04:32 Dear listeners, this is Jakub

04:50 Felix has to start talking about the game (oh wait!)

05:02 Google ads for Floodrush!

07:44 New genre unlocked: Army something

12:44 Jakub enjoys killing other players

17:05 The biggest issue of Floodrush

19:11 Matej is the best player on the island

21:50 Random starting deck

27:50 Not usual random gachapoool

29:30 Ship level is tied to everything

34:24 Squad Busters vs. Floodrush comparison

37:48 Islands/water works on the marketability level

39:00 Rating time!

40:24 Felix got a little bit confused in the rating game

43:09 Monetisation potential of the game

43:50 Cry me an admon river

45:50 teaser for the next episode

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

Foodrush article: https://lancaric.me/supercell-floodrush-user-acquistion-game-design

This is no BS gaming podcast 2.5 gamers session #67. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Tiffanie Chau, Gregory Pang, Felix Braberg, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Youtube: https://youtu.be/f78KxSbVnTY

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at https://bit.ly/3N7UcmP

Agenda:

00:00 Epic Intro

04:45 How does Mistplay work, and why does it work?

07:00 How to measure ROI?

08:38 What is the difference between Mistplay vs other rewarded apps?

12:21 How does onboarding a new game influence UA for Mistplay?

16:04 How do you approach cross-department cooperation?

18:00 How many UA channels?

20:00 Do you even CTV?

23:52 Creatives in the CTV

27:30 How to test & add new UA channels to the mix?

29:40 UA DIVERSIFICATIOOOON

30:42 2.5 gamers podcast is starting a new affiliate cowboy network

32:25 How do you define a test budget for a UA channel test?

38:30 How many creatives should you test with a multi-million monthly UA budget?

39:30 Which UA channels to use for creative testing?

42:35 It can take 7-14 days for winners to overtake spending

43:40 How to approach the creative process?

46:30 How to define a creative winner?

48:08 Leveraging AI in the Creatives

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: https://lancaric.me/squad-busters-supercell-softlaunch

This is no BS gaming podcast 2.5 gamers session #66. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

For the actual gameplay, check out Youtube: https://youtu.be/4hlmgMVdm-g⁠

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at ⁠mistplay.com⁠!

Agenda:

00:00 Epic intro

00:45 Squad Busters intro + gameplay tutorial

03:15 Every time you say, "Ads are beautiful," the Supercell game gets killed in Softlaunch!

06:15 Maven Matej starts playing Squad Busters while Remo talks Game design

11:45 Streamers usually win always

12:18 Plaza upgrades

13:50 Marvel Snap locations vs. battle mods

14:32 The Cannon is really OP

14:52 You buy a battle pass for each world

17:52 Combat mechanics

21:32 You can only re-roll once per battle

24:40 Fusion mechanic explanation

26:20 What is the incentive to kill other players?

29:40 What's new? What is the biggest difference between builds?

33:50 No gachapoooools!

35:00 Supercell games number comparison

38:00 Killing games in soft launch

38:26 Remo conspiracy - Clash heroes = Squad busters!

40:00 How to download Squad Busters?

41:53 #supercellpartner

42:26 Soft launch strategy

44:00 EL PRIMOOOOOO!

45:45 How would you classify Squad Busters?

50:00 What would you monetize?

50:30 Supercell is fair!

53:25 Listening to the feedback & trying to improve the game

54:13 Player rating, game design rating & global launch prediction

55:25 Random chest timer scales!!! I was right!

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q2-version

This is no BS gaming podcast 2.5 gamers session #65. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Youtube: https://youtu.be/s-BCrDt88Rk

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!

Agenda:

00:00 Epic Intro

03:25 Ad monetization review

05:55 Pesky IAP revenue

06:22 Small Waifus in tile games are coming

09:57 Exact Admon monthly revenue assumption A'la Felix

12:15 Felix cracks an admon jokes

12:17 "Haha" moment

15:12 BS meter is blinking

17:08 UA review

17:51 Revenue by country breakdown

19:48 Very accurate, amazing budget calculations, A'la Felix

21:12 Definitely Woo rather than a Boo

22:41 UA channel mix investigation

24:41 Felix is not brave enough to speak up

25:27 Altered gameplay with enhanced interaction

28:05 Old Lady kicking ass on the UA front

29:50 Feels a little bit ASMR, no? Shut up!

31:15 Why would you use a slot machine in your creatives?

33:19 Triple match 3D!

34:43 UA channel mix of Triple Match 3D

35:57 Live Creatives comparison

39:19 Game design review

40:30 History lesson

41:27 Austin is trying to escape the evil shark

44:30 Jakub is being attacked by three interstitials in a row!

49:35 Clash of Clans UA people, please get your banner sizes in order

50:36 Ad SDK investigation

52:13 Automatic UGC?

53:50 MAU 2.5gamers Party - signup now!

We are co-organizing a fun night at the Encore beach club. Please register on this link⁠ https://info.youappi.com/mau-2023-club-guest-list-general⁠⁠⁠⁠ or ping me. ⁠⁠⁠⁠

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: ⁠⁠https://lancaric.me/legend-of-slime-post-idfa-global-launch-ua-strategy

This is no BS gaming podcast 2.5 gamers session #64. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Jakub Remia⁠⁠⁠⁠⁠⁠⁠⁠⁠r, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Matej Lančarič⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠Felix Braberg⁠⁠⁠⁠⁠⁠⁠⁠⁠

Youtube: ⁠https://youtu.be/6VHp7py_FzY

Today’s episode is brought to you by Mistplay, the #1 loyalty app for mobile gamers. Mistplay is a media source that leverages continuous rewarded engagement to drive retention and LTV for advertisers. If you’re looking to reach high-value users and achieve your performance goals, check out Mistplay and get in touch at mistplay.com!

Agenda:

00:00 Intro

00:51 it's 4 am somewhere

01:10 no chit-chat! Let's talk about most Eastern European LinkedIn post!

03:45 no margaritas in the house; please don't make your segment too long, Jakub.

04:20 Two friends & one hostile asshole

04:45 This is who Jakub is!

05:13 Ad monetization update: Meta email

06:27 How do we know ad networks are fingerprinting?

06:44 Where were you when ATT happened?

08:20 Facebook adds "enhanced interaction" to the rewarded video

09:47 Enhanced interaction, my ass

11:15 NPCs an ad in VR

11:50 Felix answering questions from the audience

12:13 How to prepare your admon stack to prep for Google change?

13:19 Ping Felix for help

14:55 Few words about Mistplay

16:20 UA challenges by Gamesforum

17:12 Finding flamingo slippers is the biggest challenge

19:07 Creative trends Q1 2023

19:58 Royal Match

22:45 Jakub & Felix having fun while seeing 0 ads

23:25 Topwar

26:32 Township

28:35 Cooking Madness

30:25 Merge mansion

30:40 No one hates Pedro Pascal

31:50 Couldn't find the screenshots, sorry!

32:56 Evony & Stormshot

33:20 Herowars

34:41 What are the trends?

34:54 The real gameplay is going to win! At some point!

37:00 Jakub is starting a new segment!

37:05 Soft launch sonar

37:50 My periscope is out, my friend!

44:02 No Gachapools!

52:00 Ubisoft really needs a mobile hit game!

We are co-organizing a fun night at the Encore beach club. Please register on this link https://info.youappi.com/mau-2023-club-guest-list-general⁠⁠⁠ or ping me. ⁠⁠

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠lancaric.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & sign up for the Brutally Honest newsletter by Matej Lancaric

New article: ⁠⁠https://lancaric.substack.com/p/10-tips-for-killer-user-acquisition

East side games case study:

https://www.mistplay.com/resources/loyalty-drives-scale-and-retention-for-east-side-games