two & a half gamers

This is no BS gaming podcast 2.5 gamers session #53. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Youtube: https://youtu.be/GwoG7SIfkUY

00:00 Intro

01:05 Numbers Chit chat

03:22 No official multiple Admob statement (ask your admob rep)

05:00 Matej = Felix's secretary

05:28 Kimono session

06:11 Eversoul intro

07:02 Why are we even reviewing this (boring) game?

09:05 Full admon part in 2 seconds

09:39 Why games from the east don't have ads?

10:41 Camera zooms in on Jakub's premium BS

12:55 UA intro

14:12 Mr. Gachapool got introduced to the podcast

15:08 Comparing Eversoul to the Goddess of Nikke

16:54 UA dark secrets spilled by Mr.Gachapool

17:17 UA channel mix

18:22 Actual gameplay in the creatives

19:06 Creative strategy

21:35 Flamboyant UA strategy for Eversoul

24:52 Collabs in anime games

27:16 Starting to share gameplay of Eversoul

27:37 Game design Eversoul intro

33:51 Jakub talking about two different progressions

34:53 Please keep the story

35:23 Big +1 feature - engagement prolonging tactic

36:30 Felix looks really confused

37:04 Why is the game making so much money? GACHAPOOOOOL!

37:24 Can you buy a ticket to the waifu concert?

38:10 Infinite starter banner

43:27 Waifu games are saving mobile!

46:15 Get back to the podcast Jakub!

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric

This is no BS gaming podcast 2.5 gamers session #52. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Youtube: https://youtu.be/J0CZ8yV__7U

00:00 Intro

04:30 few words from our friends from Adikteev 

05:05 Oj oj oj Admonetisation secrets 

07:15 Ad monetization for the people

07:35 The admon gossip corner intro

10:22 Unity bug 10x over-reporting earnings

13:56 Top tip - Don't lose money!

17:00 2018 is THE back in the days

18:11 Amazon Publisher Services Update

22:35 Sharing the TOP DSP list

24:50 Jakub hates putting ads in games

25:45 Matej in Australia episode 34 reference 

28:05 CTR benchmarks

29:40 Experimenting with End cards

32:40 Felix can tell who serves the ad!

33:25 We are going to test Felix, if he is truly the king of admon

34:15 Felix explains the reasoning behind his corner

34:33 Admob is dropping the three-placement rule

41:05 Everybody wins! maybe

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej Lancaric

Dumb ways to die hit the #1 download rank in the US. Here is how: https://lancaric.me/ua-how-to-be-top1-downloaded-game-us/

https://www.felixbraberg.com/post/is-admob-removing-its-three-placement-limit 

https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

This is no BS gaming podcast 2.5 gamers session #51. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Special live episode! The sound quality is a little bit worse. DUH! It's live. 

Youtube: https://youtu.be/uuP2NjMxSiM

Agenda:

00:00 Intro

03:20 Ad monetization tips & numbers

13:12 UA outlook for 2023

20:38 Game design & creatives part

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric

Dumb ways to die hit the #1 download rank in the US. Here is how: https://lancaric.me/ua-how-to-be-top1-downloaded-game-us/

This is no BS gaming podcast 2.5 gamers session #50. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Matej Lančarič, Felix Braberg

Special Guest: Nicolas Vereecke

Check out - FOGDAO (https://www.futureofgaming.wtf/)

Youtube: https://youtu.be/h1DBUR4x6To

Agenda:

00:00 Intro

01:20 Nico intro 

01:42 FOGDAO https://www.futureofgaming.wtf/

02:40 Special honorable mention - Zaair! 

04:00 Recap of our session #7 with Nico! Listen here https://spotifyanchor-web.app.link/e/qj186h2V7wb

05:15 Terra & FTX collapses

09:24 Grants in Web3

10:00 What is not a risk in Web3?

10:22 How to choose a blockchain to build on properly? 

15:50 FTX follow-ups? 

18:00 Lot of web3 companies are getting into trouble!

19:05 What happened to Axie infinity? 

21:10 Borrowing term mice nuts from TWIG! Thanks <3

23:20 State of Axie infinity at the end of 2023

25:25 UA in web3 is extremely challenging for non-UA gaming people

27:34 iOS guidelines for web3

29:55 Superbowl & web3 ads

31:20 Digidaigaku thesis

36:00 Apex legends mobile is dead, blockchain would help!

37:10 You have nothing even on the blockchain!

37:45 On-chain games live forever

38:30 Voodoo moves into crypto space

41:39 Bullshit articles from agencies

42:34 Square Enix in web3

44:30 What kind of company will release a big web3 hit?

47:00 Game as a whitelist for NFT sale

48:22 Where would the raised money go? 

50:00 Lot of people got super rich early! 

52:00 Jakub goes on and on and on with his suuuper long question

56:25 We will see AI being used in very weird places

57:14 Is there any web3 game launch in 2023 to look forward to?

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric

Web2 vs web3 UA blog: https://lancaric.me/user-acquisition-fundamentals-web2-vs-web3-comparison/

This is no BS gaming podcast 2.5 gamers session #49. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Matej Lančarič

Special guests: Clement Favier & Cameron Thom

Learn more about Adikteev: https://bit.ly/3Dp1f5k

Youtube: https://youtu.be/t8aId6iwNBY

Agenda:

00:00 Intro

01:07 Clement & Cam intros

04:50 PGC conference quick review & comments

09:18 Definition of User Churn 

11:49 How to look at User Churn prediction?

18:04 how reliable are predictions when a new UA channel comes in? 

19:05 Explaining AUC measures?

20:33 What to do with the User Churn prediction models? 

31:28 How early could you predict churn? 

37:12 What kind of uplift could I expect?

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/

Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate

This is no BS gaming podcast 2.5 gamers session #48. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/_agD-bPS--k

Agenda:

00:00 Intro

01:45 User Acquisition 

02:25 Frozen City fun stuff

03:22 Top 10 countries in terms of revenues

04:08 UA channel mix

04:45 120 creatives running on Facebook

05:17 UA channel mix on Android

06:00 Are Idle games scaling especially on Applovin?

06:25 Publisher analysis

07:10 Low poly

07:31 Is high art style quality bringing more IAPs?

08:35 Mr.UA Felix has a strong opinion

09:34 Adikteev cross-promo!

10:06 Frozen City Creatives

12:28 Jakub is complaining because of creatives!

14:05 Would you spend in Frozen city?

14:28 6.5 Maven Matejs out of 10

15:10 Ad monetisation intro about Frozen City

16:35 Felix pulls off an epic intro

17:05 Ad placements

17:58 IAP whales vs Ad whales

18:32 Secret Ad placement guess

18:48 New Ad Placement ideas & recommendations

20:38 7 DAU per user gives $1 in D14 LTV

20:57 Mad Ad mon MATH happening 

21:20 Please put an ad to skip night!

22:46 Mediation info

23:01 Pls update app-ads.txt to get 10% ad revenue

23:43 Felix pulls off an epic intro about potential revenue (decimals)

25:50 Jakub pulls off an epic intro about Game design of Frozen City

26:11 A History lesson

34:10 Everything is easy for Jakub

35:15 Frozen City event setup

35:37 Non-prominent Ad placements

36:15 Internal fights against ads?

36:40 People begging to get ads (and Felix too!)

37:25 Modes of Frozen city

38:10 $1.5Mil revenue in the first month

39:00 Why not put more ads in the game?

40:35 Catch your breath for an ad in Call of Duty!

41:38 Frozen city could earn 80% more revenue

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/how-to-choose-an-mmp-in-a-privacy-centric-mobile-ecosystem/

Adikteev's latest blog: https://www.adikteev.com/blog/how-to-face-the-80-d1-churn-rate

This is no BS gaming podcast 2.5 gamers session #47. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/Pi_JEHK32mE

Agenda:

00:00 Intro

03:00 Kudos to us! 1 year anniversary

03:54 Admon is easy, ehm hard, ehm checking creatives is easy

04:38 How to check competitor creatives for free? 

07:24 Royal Match tested 15 different creatives in last 14 days

07:51 Top1 Royal Match creative connecting all the dots 

09:00 Nobody: Nothing. Jakub starts drinking: CAMERA ZOOMS IN

10:08 Top3 Royal Match 

12:21 Top1 Township creative

12:56 Top2 Township creative

13:24 Which of the Township creatives is more fake? 

14:10 Top1 Merge Mansion creative

14:42 Top2 Merge Mansion creative

15:18 Top3 Merge Mansion creative

17:00 Who is the winner publisher on Android?

17:40 Top1 Hero Wars creative

18:15 Top2 Hero Wars creative

19:05 Top War game running 20 creatives in the last 14 days

19:16 Top1 Top War creative

20:30 Top War creative strategy masters - https://lancaric.me/ua-creative-strategy-user-acquisition/

21:38 Mistplay intro

23:05 Top Mistplay creative(s)

25:14 UA view on Creative trends for 2023

25:50 Maven Matej pats himself on the back (again)

26:00 Adapting hypercasual mechanics & games into your creative

26:54 Camera zoomed in on Jakub's surprised face

29:00 Save the dog phenomenon 

30:20 Altered gameplay trend

32:18 (no) ASMR trend

32:33 UGC trend

33:10 UGC can suck for some games

34:23 Pornstars in the creatives

35:10 Royal Match B actors from Cameo

36:43 Coinmaster leveraging local influencers

37:10 Generative AI trend

39:10 Fake ads with generative AI

39:45 Tiktok creative research

40:23 Shots fired!

40:40 Ducktape example 

45:00 Multiple core gameplays

48:46 Royal Match implemented drilling creative into the game!

49:15 UA DESIGNS YOUR GAME IN 2023

50:30 Anniversary "gift"

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

This is no BS gaming podcast 2.5 gamers session #46. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/pvrV1_9rciA

Agenda:

00:00 Intro 

00:40 - Remo shows off his new annoying camera 

01:52 - In today’s episode / Not about Gaming 

02:27 - Two and a Half Gamers Top 10 Podcast in Mobile 

02:41 - Message from our Sponsor Adikteev 

03:24 - Application Design vs Game Design 

04:41 - Redecor 

08:22 - Duolingo 

10:59 - It’s an App Remo, not a game 

14:10 - Duolingo’s $224m subscription revenue 

16:28 - Duolingo makes $50k/day from ads 

18:12 - Kahoot! 

22:11 - Ad Monetization in Apps 

24:02 - Google Ad Manager in Apps 

24:45 - How to get Gaming demand in GAM 

26:34 - Are SDKs Hassle-free?  

28:26 - eCPM floor for Interstitial adds 

30:33 - Rewarded ads in Apps 

33:18 - Facebook Rewarded ad policy rant 

35:53 - UA channel mix for apps 

37:21 - Best campaign structure for Apple Search Ads start

38:42 - If ASA comes out with something new always wait 

41:42 - UA creatives for Apps 

44:47 - Maven Matej pats himself on the back 

47:15 - UA on Web

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit https://lancaric.me/user-acquisition-brutally-honest-newsletter-signup/ & sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

Adikteev blog: https://www.adikteev.com/case-studies/how-sdv-increased-in-app-transactions-by-over-30

This is no BS gaming podcast 2.5 gamers session #45. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/JCc5LA0Auxw

Agenda:

00:00 Intro

04:00 Ad monetisation predictions 2023

06:55 Meta rebranding to Feta by Felix

10:08 Nothing is for fee, dude!

12:54 Jakub & Godfather Apple ransom

13:25 Amazon will take top3 spot in Admon

16:57 Jakub CN predictions?! wtf?

18:11 Jakub is on fire! Amazon buys Unity in 2023. 

19:30 Next year is the year of VR

20:55 Apple dad joke

24:20 Nothing is going to happen to VR

24:25 Sun is going to come out tomorrow

25:00 Hypercasual genre as a new onboarding for more gaming genres

29:50 Marvel Snap clones? Wen?

32:47 The rise of the retention games (Netflix mobile)

33:45 A game designer's wet dream

35:25 UA  "predictions"

45:30 No sexist ads at the end of 2023!

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/user-acquisition-stop-sexist-ads/

This is no BS gaming podcast 2.5 gamers session #44. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/H5WyEwzm0-A

Agenda:

00:00 Intro

03:00 New creative strategy coming from China

07:31 Creative d*ck move

09:10 Meta, Google, and Facebook can do something about it (right, Felix?)

oh yeah, Meta = Facebook

11:50 Rewarded ads are only for Games, not Apps!

12:54 Games updates

16:20 No segmentation for Special offers? WHY NOT?

19:25 Survivor.io Numbers update

29:46 UA review of 2022

30:20 Adikteev Crosspromo

30:50 TikTok UA Winner of 2022

39:20 UA diversification

41:49 Diversification is fucking important

43:47 Fill rates in India - How to increase it?

48:53 Predictions coming next week!

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify, and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/user-acquisition-creative-learnings-2022/ 

Latest Adikteev blog: https://www.adikteev.com/blog-adikteev/cross-promotion-for-mobile-app-growth-why-now