two & a half gamers

This is no BS gaming podcast 2.5 gamers session #43. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game design, and Ad monetization jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4 am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Special Guest: Joseph Kim

Youtube: https://youtu.be/YELacUx-_E8

Agenda:

00:00 Intro

02:00 JK intro

03:14 Why India?

07:24 WE ARE BRUTALLY HONEST (as is my newsletter! Sign up)

07:55 Incredible talent in India

09:06 Ping JK for the PM role at LILA Games

10:30 Why build a shooter game? 

13:00 Subgenre expansion

14:40 Look at how Felix is amazed by JK

15:35 Shooter Crazy shit articulation

15:52 Successful 4X characteristics

20:20 The amount of stress is enormous!

20:37 Who is this ghost talking?

21:40 Systems and vectors 

22:25 Ads in shooter games

24:33 How to implement Ads into the game?

25:48 How to validate product controversy

27:02 Validation models

29:52 Throw me under the bus, BOYZ!

30:20 Marketability tests & market research

32:00 You need to be cool as JK to see trends in gaming

33:00 Is mobile F2P dead?

37:52 What if Ads monetization disappears?

38:48 What if Appstore won't exist?

39:23 Apple is working on allowing sideloading in the EU

41:30 New business models in F2P?

42:32 Is really hard to get your company funded? 

44:29 New buzzword Generative AI

46:41 Best advice on how to approach building new games or companies?

48:23 Remo is actually generated by AI

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

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If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up for the Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/user-acquisition-predictions-2023/

This is no BS gaming podcast 2.5 gamers session #42. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/dlBSemAPfmE

Agenda:

00:00 Intro

03:32 Matej with T-Shirt on (fans want, fans get)

04:05 Good Job Singular Webinar

04:49 Modern Arnold Schwarzenegger

05:12 Battle against the sexist ads begins

05:48 Sexist ads admon perspective

06:47 Decimals - the Signature admon move 

10:38 Jakub thinks FTC blocks the M&A of Activision

12:46 Golds & Goblins intro

14:02 Felix & Jakub take a guess about certain monetisation strategy

15:19 UA channel mix of Gold & Goblins

16:49 How much money are they spending?

17:27 Cats come here for decimals!

17:40 EHM!

18:25 Creative strategy

19:43 Matej makes a surprise prediction

21:21 Ad monetisation deep dive 

21:59 Give me your lunch decimals!

25:17 Scandinavians love Goblins!

26:42 Admon is working super well, dont touch it!

27:11 Jakub and Felix invite you to sign up to Matej's newsletter at lancaric.me

27:45 Idle genre history lesson

34:49 Gold & Goblins core gameplay

39:19 Pacing is important for exponential growth

40:00 Design space for system and vectors

40:15 Felix wants to hear about the ads, Felix wants to hear about the ads

44:36 Little bit of the game design improvements

45:10 JAKUB HAS SEEN IT ALL 

47:20 People should talk about the game more, its excellent! 

48:28 Retention numbers

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4-version/

Adikteev resources: https://www.adikteev.com/whitepaper/smart-cross-promotion-is-the-future-of-app-marketing 

This is no BS gaming podcast 2.5 gamers session #41. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/-qlfBKC9jBY

Agenda:

00:00 Intro

04:12 Felix and his Q4 admon fun stuff

05:06 Jakub yawning because Felix is boring audience with economics and BS

07:35 no wishy-washy predictions - decimals makes a difference for fucks sake

08:34 No BS Felix pls

09:35 Biggest eCPM gains (go big or go home)

11:48 Top Admon tips for Xmas

12:23 Jakub brainfarted on admon networks

14:00 Felix shills his own admon blogpost. Dont read it pls!

14:44 UA intro of Goddess of Victory: Nikke

17:00 Why is the game earning so much money?

19:06 UA mix review

19:41 no fake creatives, but sexist AF

21:48 new wave of sexist ads emerging for match3 and merge games

22:40 tactile games started this new trend unfortunately

24:45 STOP WITH THE SEXIST ADS NOW!

27:25 UA Rant over

28:12 Matej shut up, your surface level review is not enough

29:08 Super boring Jakub intro about Goddess of Victory: Nikke

33:00 5 million downloads and 83 million revenue

33:40 Nerds vs Otakus (gimme your lunch money OTAKU!)

38:45 The secret sauce of Waifu games

40:15 That pool vs deadpool making money

46:11 Azur lane liveops

47:30 Nikke revenue by country

48:30 Remoson was born

53:30 Waifu differentiators

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric

Latest blog: https://lancaric.me/11-tips-for-killer-user-acquisition-ops-q4-version/

Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #5. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps.

Rafael Vivas & Felix Braberg

Youtube:  https://youtu.be/O5ip4p73TrU

Agenda

00:00 - Intro

00:40 - Welcome to the podcast Rafael Vivas

01:38 - Rafael’s background

05:01 - Where is mobile gaming heading as an industry?

07:14 - ATT gaming winners

07:42 - What is Vessel? 

09:10 - What does Vessel do?

09:28 - Vessel’s in-game metrics?

10:18 - Would you not get the same results with normal game events?

10:48 - Vessel results over time 

11:52 - How should Vessel be used?

14:28 - Which gaming genera’s work best?

15:58 - Does Vessel have Apple and Google’s blessing?

15:40 - Apples new NFT guidelines

17:23 - What’s the cost? 

18:07 - Cost in % please!

18:40 - Competition?

19:00 - Roomers…

19:30 - Free to own 

20:56 - Remove royalties

22:00 - How to think about in game NFTs?

23:10 - How to get started?

24:14 - What % revenue can Vessel earn devs?

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify and Apple!

Please share feedback and comments - [email protected]

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric

This is no BS gaming podcast 2.5 gamers session #40. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/E6ZYNQExv2A

Agenda:

00:00 Intro

03:05 Kudos to us

05:10 Newzoo forecast clickbait 

07:10 Felix can't write headlines

08:15 but can predict 2023 industry growth (only after thanksgiving though)

09:00 Google struck a deal with Activision - getting sued

12:38 Felix is looking forward to the best days in his life

13:09 Google bidder update (approach your Admob friend for beta)

14:50 Amazon Publisher Services update

16:51 Predictions suck

17:13 Q4 is tough (only Felix is happy)

19:09 Redecor stopped UA totally

21:00 Budget scenarios

23:53 How to decrease budget efficiently?

26:04 Q4 UA tips for Megacorps 

27:30 CARPE YOLO!

27:57 Rapid creative testing

28:23 No Holiday BS pls

28:40 No UA experiments

30:54 Getting pleasure from watching Ads

32:57 Heroes vs Hordes is growing

33:40 Q4 Liveops tips & prep

43:34 Azur lane & Township adding mini games as Liveops events

Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!

Hit the Subscribe button on Youtube, Spotify and Apple!

Please share feedback and comments - [email protected]  

If you are interested in getting UA tips every week on Monday, visit lancaric.me and sign up to Brutally Honest newsletter by Matej Lancaric

Thanks to our sponsor Adikteev! Read the Upland case study - https://www.adikteev.com/blog/how-upland-drove-high-engagement-to-boost-in-app-conversions-by-33 

This is no BS gaming podcast 2.5 gamers session #39. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Special guest: Maria Gillies

Youtube: https://youtu.be/jqa5V05U1eM

Agenda:

00:00 Intro

04:04 My.games was removed from App store & GP

05:00 Why did it happen? Oligarchs much?

08:11 How do you do a game review properly?

08:40 UA review in general. What to look for?

10:20 Unfortunate news. Diversify the diversification t-shirts stuck in China. 

Pre-order now at [email protected]

13:27 Reviewing individual UA channels

14:40 UA benchmarks

15:50 Rush Royale creatives strategy

19:40 How to approach the game review from the product side?

20:50 Wild Detective Pikachu appears

25:40 Product trick how to do a fast review

29:00 You need to know the archetypes 

29:50 Jakub & his balloons

31:00 Habby examples

31:23 What is the difference between the core gameplay and game meta with examples?

33:27 Explaining excel sheets to random industry peeps

34:15 Pacing is a delicate balancing act

36:33 My.games portfolio 

36:35 Jakub is geeking out on the Rush Royale product review 

42:50 Jakub is happy Maria is on the pod 

43:35 The BEST part of the product review - Ad monetisation

45:30 6 ads placements 

46:52 Hypothetical question: Should you add ad monetisation to the game or bank on the premium feel? 

48:30 Marvel Snap AdWINK

48:50 Felix magical Daily Ad revenue estimate calculation 

51:15 How critical is it to hire an expert in Admon?

54:00 Ad network mix review

56:00 What to add into the mix to get ARPDAU higher by 5% 

58:50 How to select the games for review?

1:00:00 How do you know what to look for? 

1:01:00 How do you define interesting live ops?

1:03:00 Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it

Hit the Subscribe button on Youtube, Spotify and Apple!

Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #38. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/KwYPBbIrRUE

Agenda:

00:00 Intro

02:30 Podcast agenda

04:18 How to maximise Ad revenue for a holiday season? 

05:33 Mariah Carey made over 50mil! Devs, please look at her..

06:50 Q4 Admon tip 1

08:52 Q4 Admon tip 2

10:20 Q4 Admon tip 3 (how to make $26k extra/year)

13:38 Mr.Robot Remiar gives a compliment to Felix 

14:40 Admob people please leave here!

14:42 Q4 Admon super pro tip 4

16:37 Admob people please come back here!

16:43 UA Q4 intro

17:43 Seasonal creatives in UA

20:40 New TikTok SPC campaign

23:00 SPC campaign perfomance

23:52 Noob question from non-UA Jakub

24:50 How could you get the best performance on SPC campaign? 

25:52 Facebook UA vs TikTok UA?

27:57 War of Clones - Heroes vs. Hordes intro

28:42 Brief UA check 

30:11 Jakub's excitement about Heroes vs. Hordes is immense

32:10 Timelines

33:40 Heroes vs. Hordes numbers 

34:40 Vectors & systems

39:00 Is survivor.io or Heroes vs. Hordes niche?

41:14 Marvel Snap patchnotes

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Please share feedback and comments - [email protected] / lancaric.me

Learn more from our sponsor: https://www.adikteev.com/blog/implement-cross-promotion-for-apps

This is no BS gaming podcast 2.5 gamers session #37. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/LnA10ZZ3Nc4

Agenda:

00:00 Intro

03:20 Second Dinner company intro

05:40 Jakub being rude!

06:50 Channel mix (Facebook is the biggest spender)

07:30 How to stop pouring UA money down the drain

08:55 GEO revenue mix

09:40 GEO mix both Android and iOS in terms of spend

10:45 Shotgun UA approach

11:30 how to run CCG UA on ad networks?

15:05 Tiktok UA strategy

16:50 Creative strategy 

21:42 Admon intro

22:55 Ads vs Marvel license?

24:50 Highest AdARPDAUs 

25:00 Ad realm of speculations

26:40 Missing out on $500k of Ads? 

28:10 Game design & Second dinner team intro 

28:45 Good old mulligan

31:00 Gwent vs Marvel Snap comparison

33:45 what can you buy for hard cold cash?

34:00 pre-scripted pools of cards

37:30 Rock-paper-scissors 

39:20 You can't speed up the game with money!

40:50 calculating the spending depth

45:57 Win rate increases retention

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Please share feedback and comments - [email protected] / lancaric.me

Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #4. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps.

Erik Gloersen & Matej Lancaric

Youtube: https://youtu.be/U9VvPzLk3Pk

Agenda

00:00 Podcast intro

01:28 Erik Gloersen introduction

08:00 Erik & Sisu ventures

08:50 Pre-powerpoint investment

09:35 Which skills do you require to be a general manager in a fund?

11:20 Investing in repeat-founders

13:44 How to do the due diligence? 

17:00 UA is hard, mobile is dead

21:00 Is blockchain a new way of gaming?

28:00 Who do you need in your founding team

29:20 Is UA important in the first stage?

32:00 How many home runs per failure do you need? How does the VC model work?

34:30 When bootstrap and when to take VC money?

40:19 Biggest regret in investment

42:00 Favourite books 

https://www.amazon.com/Creativity-Inc-Overcoming-Unseen-Inspiration/dp/0812993012

https://www.amazon.com/Built-to-Last-Jim-Collins-audiobook/dp/B0813QCVN9/ref=sr_1_1

https://www.amazon.com/Zero-to-One-audiobook/dp/B00M284NY2/ref=sr_1_1

44:35 Rapid quiz

sisu.vc

Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #36. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/i3g99yfCS5E

Agenda:

00:00 Intro

03:23 Google AdROAS campaigns

09:25 Hamburger optimisation approach

10:30 Proxy events BS

12:30 Proxy event test suggestions

15:20 Ads are beautiful

16:00 Exchanges are growing

20:40 Inventory LOL!

22:31 Admon Super secret & super helpful tip

24:00 IT'S JUST ONE LINE OF CODE! 

26:18 Admon tip no.2

26:44 Survivor.io observations & updates

28:08 Props to us

30:40 What is a horizontal content?

35:10 1.5Mil USD /day revenue!

35:20 Retention metrics Archero vs Survivor.io

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Please share feedback and comments - [email protected] / lancaric.me