two & a half gamers

This is no BS gaming podcast 2.5 gamers session #35. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/WOyKNFO36HE

Agenda:

00:00 Intro

03:40 Amplify update

05:50 App open ads getting Interstitials 

08:10 Wild hostile Remo appears 

10:10 Branding comes to Applovin exchange

12:25 High five to Felix (check on youtube!)

13:10 How developers earn more money from Brand ads?

14:05 Vessel - a new NFT marketplace

23:30 Facebook User Acquisition tech checklist

29:43 App-ads.txt importance

31:00 Is Tiktok as complicated as Facebook?

32:00 This week in Japan 

32:18 Charge Champions soft launched by Small Giant Games 

33:10 Uma Musume Pretty Derby intro 

36:00 Demographics of Uma Musume Pretty Derby

38:40 Definition of a Horse Girl

41:30 Small giant games soft launch release 

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Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #34. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/ELLmCtF5iVs

Agenda:

00:00 Intro

01:50 PGC vibe & news

04:20 Amazon Publisher Services update

11:40 UA on Amazon

18:02 Global launch newsletter tip humiliation 

22:30 Low budget UA tips

26:30 When to increase budgets?

28:40 Sheep a Sheep game exploding in China

37:20 Is this game making 7 Million revenue a day?

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Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #33. Sharing actionable insights, dropping knowledge from our day to day User Acquisition, Game design and Ad monetisation jobs. Also discussing the latest industry news from time to time while having so much fun! Let’s not forget, this is a 4am conference discussion vibe, so let's not take it too seriously.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/-qRBi3s4w68

Agenda:

00:00 Intro 

05:00 Why developers use fake ads?

06:00 Why is it happening? 

08:00 Reviews? 

12:00 Facebook banning the fake ads? how about nope

13:20 Fake ads as a funnel

14:30 What affects the CPI?

16:50 fake core gameplay as an evolving trend

18:30 evolution fake ads

24:00 8 million a month revenue for 5 year old game with 0 changes

https://lancaric.me/fake-ads-in-user-acquisition-the-untold-story/

27:20 Is Jakub a changed man after getting covid? 

27:30 Is Kingdom Guard a tower defense? WRONG!

34:40 X-Hero example

36:00 Fake ads = game play illusion 

37:00 Best predictor of creative performance? 

38:20 End cards 

39:10 3 click end card template

42:55 "You don't need to have great creatives", Felix

45:20 Real data for longer end cards

See you at PGC Helsinki!

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Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #32. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/De1Io0Hgp_s

Agenda:

00:00 Intro

03:20 Admob Bidder update

05:19 Google tROAS update

07:24 Roblox bringing ads into the experiences next year

10:35 New Marvel AR game is coming

14:43 Marvel snap launches in October

17:31 Global launching like a pro intro!

18:26 What does global launch mean for ad mon?

19:59 Top Ad networks to start with 

20:30 strong GEO centric Ad networks

23:00 Admon <3 UA (Tier setup waterfall prices)

first game launch ever I’d say start with in USA:

iOS

Android

26:00 What are add.app.txt & info.plist files

27:30 A/B testing during Global launch

29:00 Game Design starting with content pipeline

29:53 99% of games don't make money during soft launch

30:30 Please hire Jakub Remiar for motivational speeches / motivate your company

32:00 Optimal content for global launch

33:30 Simulate your spend depth & how to do it?

36:20 Have conversion offers ready (ideally in monetisation stage)

38:00 Events!

39:00 Balance game as fast as you can!

41:00 Global launch black screen issues

42:00 What questions do you need to ask yourself?

42:54 Gardenscapes rumour

43:43 Big splash GL over

45:20 Cashflow for global launch

46:30 UA team experience

47:10 Creatives 

49:00 Budget scenarios

51:10 Simplified UA structure for global launch

See you at PGC Helsinki!

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Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #31. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/mowIJKtG1M8

News

UA tips for Killer User Acquisition Q3 version 

https://lancaric.me/11-tips-for-killer-user-acquisition-q3-version/ 

Agenda:

00:00 Intro

02:11 Survivor.io redemption story

09:10 Matej was correct about $500k/day IAA estimation

11:50 UA tips article

12:50 You scaled your game, now what?

13:50 What does scale mean in terms of Ads monetisation? 

15:00 Top Ad networks you need in mediation at scale

17:00 Never put interstitials or banners in your game (or?)

19:00 What is refresh rate for banners?

20:30 Cool rewarded video placements

26:00 Game design vectors intro

29:10 Talent grid system example

33:00 Lazy game design or efficient

36:30 in UA "I scaled a game doesn't exist"

37:45 Golden cohort explanation

40:30 Experimenting in UA

41:00 Incrementality tests

42:30 Top UA channels to work with

44:00 UA is changing at scale on a weekly basis

44:30 More creatives at scale

46:30 New pair of eyes in UA

See you at PGC Helsinki!

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Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #30. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/erMhpmdw5dA

Agenda:

00:00 Intro

05:00 Survivor.io intro

8:10 Daily revenue of the game

8:55 User acquisition

14:00 Who is the mediation partner?

15:30 Do you need to create tiktoks instead of creatives? 

16:40 How long was survivor.io in the soft launch?

20:20 Do they use companies for UA funding?

22:30 Admonetisation numbers and calculations

27:00 Admon SDKs implemented

30:05 Ads placement suggestions & discussion

33:00 UA channel mix

36:30 Survivor.io Creatives 

37:50 global launching in 2020 vs 2022

39:40 How much money they could earn in peak?

https://lancaric.me/survivor-io-global-launch-ua-case-study/ 

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This is no BS gaming podcast 2.5 gamers session #29. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/6AYhhP6VYkk

Agenda:

00:00 Intro

03:11 gamescom rumours

09:00 Mintegral issue

10:35 Google Play Games on PC

14:50 Google iOS tROAS update

17:30 Google Admob bidder update

22:00 How to scale a game?

26:50 CPI vs LTV & payback period

32:30 UA diversification 

36:20 Seamless flow for UA 

41:20 Ad monetisation improvements unlock scale

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Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/U-DQSUagL48 

Agenda: 

00:00 Intro 

02:50 Embracer Group Q1 financials reveals 107% increase in net sales 

07:10 Google iOS + Retargeting updates 

09:10 Admob Bidding update with numbers! 

20:00 How do hypercasual games make money?  

33:33 Ad network campaign structure  

Mentioned gamecamp video with high optin rates examples https://youtu.be/ncnjjfAVS5E 

Hit the Subscribe button on Youtube, Spotify and Apple! 

Please share feedback and comments - [email protected] / lancaric.me

This is no BS gaming podcast 2.5 gamers session #27. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.

Panelists: Jakub Remiar, Felix Braberg, Matej Lančarič

Youtube: https://youtu.be/lvbNEEATP68

Agenda:

00:00 Intro 

05:30 Applovin has stunned our industry by offering to Merge with Unity. 

13:50 Zynga gambling apps $12M class action settlement 16:30 

99 percent of Netflix subscribers haven’t tried its games yet 

23:15 Biggest Fuck Ups in Our Career

Hit the Subscribe button on Youtube, Spotify and Apple!

Please share feedback and comments - [email protected] / lancaric.me

Applovin has stunned our industry by offering to Merge with Unity.

https://www.reuters.com/markets/deals/applovin-offers-buy-unity-software-2022-08-09/

Zynga gambling apps $12M class action settlement

https://topclassactions.com/lawsuit-settlements/consumer-products/mobile-apps/zynga-gambling-apps-12m-class-action-settlement/

99 percent of Netflix subscribers haven’t tried its games yet

https://www.theverge.com/2022/8/8/23296545/netflix-games-1-percent-subscribers

Welcome dear listener! This is a 2.5 gamers podcast with an honest interviews segment #3. Asking tough questions, having fun and dropping some knowledge with gaming industry peeps.

Sophie Vo & Matej Lancaric

Youtube: https://youtu.be/gIWQSCVvz6g

Agenda

0:00 Intro

2:50 Masterclass definition

6:55 Rise & Play showcasing female leaders

10:15 How did Sophie measure podcast KPIs? 

13:10 Team motivation - How to approach that?

21:50 What are the clues of low motivation? 

22:54 How to motivate people in the current market conditions?

26:10 Thought process of joining Voodoo from Rovio

29:30 Should you speed up hiring process?

32:50 How to kill a game properly? 

38:20 Do your homework before killing a game

40:00 Model situation

Model situation:

We have a game in soft launch, our KPIs are really close to our goals. But not quite there yet. We just released the new version with our last feature. The KPIs still did not meet goals. What should we do? Why?

44:50 Sophie taking some time off

46:00 What keeps Sophie up at night? 

47:30 Favourite book & why?

https://www.amazon.com/15-Commitments-Conscious-Leadership-Sustainable-ebook/dp/B00R3MHWUE 

Rapid quiz

Please share feedback and comments - [email protected] / lancaric.me