Every marketer knows the importance of a strong list. Today, Tim and Randy shed light on the magic behind it, diving deep into two marketing strategies - specifically, actionable tactics that can skyrocket your lists and pull in members and leads.

Why is a list so essential?

When you own your traffic, you can market to it whenever you want. There's no need to constantly buy new leads or try to gather more. They're already on your list. And if you nurture them and consistently offer value, you're employing a golden approach.

With Black Friday approaching, keep in mind that costs on major platforms often surge. As major advertisers invest massive budgets, the cost per 1000 impressions rises, making it an expensive endeavor to achieve the same visibility. 

Having a solid list, though, can shield you from directly battling these big players.

In this episode, Tim and Randy will unpack two out-of-the-box campaigns they've previously launched. Not only have these campaigns generated impressive returns, but they've also been downright fun to implement.

If you're scouting for a strategy for the upcoming Black Friday rush, they recommend giving these campaigns a shot.

Tune in for this episode to find out more and kick-start your list-building journey NOW.

Key Takeaways:

• Intro (00:00)
• A couple of big reasons to have a list (01:10)
• Tim’s Peloton giveaway (02:53)
• Using community involvement to generate leads (10:43)
• Recap (15:34)

Additional Resources:

- Business Accelerator Program winninggym.com/call

- Learn more about The Iron Circle 

- Business Talk with Fitness Professionals Facebook group 

- Jump on a call with Randy

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