Udi Ledergor is back on the pod—and this time, he’s bringing the fire behind Courageous Marketing, his new book that challenges everything safe, stale, and same-same in today’s crowded GTM world.As the former CMO of Gong during its hypergrowth years (multi-billion-dollar valuation, anyone?), and now Chief Evangelist, Udi knows firsthand how to build brands people actually love. In this episode, he and John dig deep into what separates average from iconic in today’s AI-drenched world of “best practices.”You’ll hear:

1. Why courageous marketing requires risk, not just reach
2. The 10-20% “crazy idea” budget every brand needs
3. How sales and marketing can truly work together
4. The real difference between vanity metrics and valuable growth
5. How to craft a brand people feel, not just see

Whether you’re a marketer looking to break the mold or a seller tired of lead-gen lip service—this episode is for you.

Are you interested in leveling up your sales skills and staying relevant in today’s AI-driven landscape? Visit www.jbarrows.com and let’s Make It Happen together!

Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/

Connect with John on IG: https://www.instagram.com/johnmbarrows/

Check out John's Membership: https://go.jbarrows.com/pages/individual-membership?ref=3edab1

Join John's Newsletter: https://www.jbarrows.com/newsletter

Connect with Udi on LinkedIn: https://www.linkedin.com/in/udiledergor/

Get Udi's book Courageous Marketing: https://mybook.to/courageousmarketing

Check out Gong's Website: https://www.gong.io/