The next few chapters are all about marketing in the 21st century. I absolutely love marketing! Whether you do or not, it's the oxygen that will keep your business thriving. Without it, you're DOA—dead on arrival! First of all, before you even take the first step in marketing, you need to have done the work we talked about in Chapter Four. You need to have your brand defined and know who your target market is. Without these two things in place, you'll be flying all over creation, spending time and money on approaches that have nothing to do with the people you're trying to attract.

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